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Archive for January, 2007

GDP up +3.5% in Q4-2006

Wednesday, January 31st, 2007

I was expecting GDP to be no more than +3%. The official press release is online. GDP for 2006 was 3.4%. In perspective, it was 3.2% in 2005, and 3.9% for 2004. The Fed meets today and they have two things to look at. First, Q4 was stronger than anticipated, holding ...

Headline Malpractice

Tuesday, January 30th, 2007

An outrageously misleading headline came out last week, and of course, it was picked up by numerous print and broadcast media. It was about media industry layoffs. "Planned media job cuts up 88 pct in 2006" it said, which reporters picked up because 1) it was about them, and 2) ...

Google Tells Agencies Its Products can Help Build Campaigns

Tuesday, January 30th, 2007

AdAge reports that Google is courting creatives and has visited a "couple dozen ad agencies, introducing and demonstrating to chief creative officers and creative directors its suite of products and tools ready to be used in ad campaigns." "I'm not sure Google even knows how to use all of [its tools]," ...

Big Deal in Newsprint and Paper

Tuesday, January 30th, 2007

Abitibi-Consolidated and Bowater today announced a definitive agreement to combine in an all-stock merger. This is a big deal in the publication papers market - the combined company will have revenues of nearly $8 billion. Business Week says the company should be able to cut annual costs by about ...

Ricoh in Talks to Buy IBM’s Commercial Printing Unit

Thursday, January 25th, 2007

According to a blog post and wire reports, Ricoh says it may acquire International Business Machines Corp.'s commercial printing unit to expand in the $25 billion digital printer industry. Masakuni Kutsuwada, a spokesman for Tokyo-based Ricoh told Bloomberg that the company is "in final talks with IBM on the acquisition of ...

Publishers Reap Benefits In New Proofing Systems

Tuesday, January 23rd, 2007

Linda Zebian writes in Folio that even though virtual proofing has eased the proofing process - dropped logos, color checks, font corruption and 92 megabyte files stuck in broadband black holes can still hinder a publisher's workflow. She writes that "production staffers are dropping their prepress houses, bringing high-quality ...

Inside a Major Brand’s Marketing Strategy

Thursday, January 18th, 2007

Folio recently published an interesting interview with Rob Britton. He just finished five years as American Airlines' managing director, brand development and advertising. Britton spoke with Folio about the company's advertising strategies with online, TV, newspaper, and magazines. "As budgets get built back up we will start to do more print ...