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Archive for June, 2007
Saturday, June 30th, 2007
From a press release by International Communications Research (ICR):
"A recent survey completed by International Communications Research (ICR) revealed that even in today's digital world, consumers clearly prefer mail over other communications vehicles such as e-mail for receiving new product information and offerings as well as confidential business communications, such as ...
Posted in Direct Mail | 2 Comments »
Friday, June 29th, 2007
Earlier this month Adobe announced a deal with FedEx Kinko's to bring FedEx Kinko's Print Online functionality to Adobe's Reader and Acrobat software. The feature enables users to begin the submission of a print order from within the Reader and Acrobat software applications.
Consumers seemed enthusiastic with the annoucement, but owners ...
Posted in Printing Industry News | 43 Comments »
Wednesday, June 27th, 2007
The Print Council is starting to share details on their market research clearinghouse that is being developed and managed by Rochester Institute of Technology's School of Print Media.
The clearinghouse dubbed the Print in the Mix will be officially launched at he Annual Meeting of the Print Council which takes place ...
Posted in Advertising, Research, Case Studies, & Whitepapers | Comments Off
Wednesday, June 27th, 2007
Peter Renton, founder of Lightning Labels in Denver, Colorado blogged about joining the Tag & Label Manufacturers Institute (TLMI). In his blog post Peter mentions his decision to join TLMI was based on staying on the forefront of changes in the label printing industry.
A number of industry groups and associations ...
Posted in Associations | Comments Off
Monday, June 25th, 2007
WhatTheyThink.com officially launched this blog today after a few months of experimenting with the medium. Welcome first-time visitors coming from the press release. For those that have been following the blog during its beta, thanks for continuing to come back.
I look forward to providing continuing coverage of printing industry news ...
Posted in WhatTheyThink.com | Comments Off
Sunday, June 24th, 2007
Don Carli, the sustainability advocate and the subject of a recent post at PrintCEOblog.com, continues to draw attention to his message about environmental responsibility for industries that produce or use print. On June 14 in New York City, he led a panel discussion sponsored by his organization, the Institute for ...
Posted in Advertising, Environment and Sustainability | 5 Comments »
Monday, June 18th, 2007
Last week the venerable publication (at least to those of us who have a little memory about what happened in the '60s) - the Rolling Stone - announced that beginning June 28th, the publication would be "carbon neutral." OK - good intentions... The press release said that the Rolling Stone ...
Posted in Environment and Sustainability | 3 Comments »