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Archive for November, 2007

Trade Shows Should be an Important Part of Your Marketing Strategy

Friday, November 30th, 2007

This past week WhatTheyThink.com ran a series of videos from its analysts and commentators on the trade shows print services providers should exhibit at or attend. We all know the importance of attending printing industry trade shows and events if we want to stay on top of the latest technologies ...

Adobe’s Latest Partnership Brings Ads to PDF Documents

Thursday, November 29th, 2007

Adobe and Internet portal Yahoo! have announced an agreement that creates an "Advertising Service For PDF Publishers:" Adobe Systems Incorporated and Yahoo! Inc. today launched Ads for Adobe PDF Powered by Yahoo!, an opt-in service that enables online commercial publishers to drive new revenue by including timely, contextual ads next to ...

New Study Looks at Executives’ Views on Corporate Responsibility

Thursday, November 29th, 2007

A new study from Grant Thornton LLP and BusinessWeek Research Services explores executives’ views on corporate responsibility. According to the study, "77% of executives say that corporate responsibility will have a major impact on their business strategies over the next few years, and 76% agree it can enhance a company’s ...

The State of B-to-B Media in 2008

Thursday, November 29th, 2007

FOLIO magazine just held their The State of B-to-B 2008 webinar that provides an outlook for B-to-B media in 2008 based on survey research conducted by FOLIO earlier this year. Key points from the Webinar: Revenues and profitability generally up Print advertising still dominant revenue contributor (But remains flat) Online is the fastest ...

Should a Magazine Launch First in Print or Online?

Thursday, November 29th, 2007

FOLIO: magazine has an article by Jason Fell on "the Launch Dilemma: Print or Digital First," that looks at the benefits of launching a magazine first in print or starting out online-only. Fell turns to magazine publishers that offer a compelling case for choosing one or the other. One comment that ...

“Magazines are the Wine of Media”

Wednesday, November 28th, 2007

Jason Tanz, business editor of Wired magazine was interviewed by PRWeek and shares his view on how magazines can compete with new media (emphasis mine): PRWeek: The decline of newspapers because of the Internet is a perpetual theme, but another theme these days is the corresponding decline of magazines. Do you ...

National Endowment for the Arts Releases New Study that Examines Reading in America

Monday, November 26th, 2007

The National Endowment for the Arts has released a new study that examines reading in America: To Read or Not To Read gathers and collates the best national data available to provide a reliable and comprehensive overview of American reading today. While it incorporates some statistics from the National Endowment for ...