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Archive for November, 2007

USPS Announces Adoption of CPI-based Rate Cap

Friday, November 16th, 2007

The United States Postal Service has announced the Postal Service Governors have decided future pricing to follow guidelines set in the Postal Accountability and Enhancement Act of 2006: The Postal Service Governors announced today future prices will be adjusted using new regulations issued by the Postal Regulatory Commission (PRC) on Oct. ...

Print Shop in Iraq Faces Possible Closure by Iraqi Government

Friday, November 16th, 2007

Alive in Baghdad, a weekly news podcast produced by Iraqi journalists has a story on Dar Al-Nahrain, or “The House of Mesopotamia,” a well-known printing and publishing house in Baghdad. According to the report, Dar Al-Nahrain employs 900 Iraqi employees who print currency, passports, and other offical state documents including Al-Sabah, ...

Greenpeace Targets North America’s Largest Paper and Forest Products Company

Thursday, November 15th, 2007

North America's largest paper and forest products company is not only facing a financial crisis, they are finding themselves on the wrong side of the forest management practices debate. AbitibiBowater Inc. the newly formed company resulting form the merger of Abitibi-Consolidated and Bowater Incorporated has found itself the target of ...

Internet Advertising Revenues Sets New High, Surpass $5.2 Billion Q3

Tuesday, November 13th, 2007

The IAB reports record growth for Internet advertising in the 3rd quarter: The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or ...

Capital One Europe to Reduce use of Direct Mail, Increase use of Web-based Marketing

Tuesday, November 13th, 2007

Justin Basini, vice-president and head of brand marketing at Capital One Europe told Marketing Direct's Profiting from Green Policies conference attendees that the direct marketing industry needs to "to clean up its act and improve its impact on the environment, or risk being legislated against and facing a heightened consumer ...

NAA Launches Imagining the Future of Newspapers Blog

Monday, November 12th, 2007

The Newspaper Association of America has launched a new blog. In his welcome, Randy Bennett, vp of Audience and New Business Development writes, "The newspaper industry is in the midst of a wrenching period of transition. As business models, consumer and advertiser behavior and the competitive landscape transform, newspaper companies ...

IBM Predicts the End of Advertising as We Know It

Monday, November 12th, 2007

A new report from IBM Global Business Services forecasts "greater disruption for the advertising industry in the next five years than occurred in the previous 50." The report found that control of attention, creativity, measurement, and advertising inventories are tipping the advertising industry balance of power. To examine the factors influencing ...