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Archive for 2007

Video Series Examines Printing Industry Associations

Monday, December 17th, 2007

"Association are important, but they are not doing their job." says Frank Romano in his latest WhatTheyThink.com video that ran as part of videos series on printing industry associations. According to Romano, The industry has not seen value in associations. A recent report by students at RIT found that 11% of ...

Why I Stopped Reading Magazines

Saturday, December 15th, 2007

There’s a lot of Magazine hype in the blogosphere recently, and I’ve contributed plenty of my own Magazine hype in the past. So I thought it would be a good opportunity to offer some anti-hype, derived from my own experience reading Magazines — an explanation of why I STOPPED reading ...

Customer Education Should be an Important Part of Your Marketing Strategy

Wednesday, December 12th, 2007

A recent article on the Memphis Daily News Website about Consolidated Graphics-owned Mercury Printing's customer education program is a perfect example of another great opportunity to engage your customers and potential customers (Read last week's Trade Shows Should be an Important Part of Your Marketing Strategy for another opportunity). The ...

Ads Spending Relatively Flat in First Nine Months of 2007

Tuesday, December 11th, 2007

New data released by TNS Media Intelligence found that total measured advertising expenditures in the first nine months of 2007 inched upwards by 0.2 percent to $108.2 billion as compared to the prior year period. By the Numbers: Internet display advertising increased 17.2 percent to $8.4 billion in expenditures. Consumer magazines posted a ...

Dr. Joe Webb Reads the Tea Leaves in Upcoming Webinar

Monday, December 10th, 2007

Join Dr. Joe for an update on his 2008 and 2009 printing industry economic outlook as well as other insights and opinions he will be offering during his popular quarterly economic outlook webinar. He will also discuss the results of WhatTheyThink.com's first reader and subscriber survey about business conditions ...

Marketing Budgets to Increase on 2008 According to B2B Survey

Monday, December 10th, 2007

A survey conducted by BtoB Magazine of 213 b-to-b marketers from the last week in November to the first week in December found that 60.1% of b-to-b marketers plan to increase their marketing budgets next year. No surprise that interactive advertising will see the biggest budget increase with 79.1% of marketers ...

PDF to Become ISO Standard

Thursday, December 6th, 2007

The Portable Document Format version 1.7 is set to become ISO Standard 32000 after the approval of the 32000 Draft International Standard. James C. King, a Principal Scientist at Adobe, has the details on his Inside PDF blog. Earlier this year, Adobe announced that AIIM - The Enterprise Content Management ...