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Archive for 2007

Content Hasn’t Changed, The Value of Distribution Has

Thursday, December 6th, 2007

Scott Karp, Editor & Publisher of Publishing 2.0 has written an analysis of the future of print publishing and paid content: Print is dead and all content wants to be free — two bogeymen of the digital age, with some edge of truth, but based on current visibility, still unlikely at ...

Midweek Media Links

Wednesday, December 5th, 2007

'Intent-Driven' Media Challenges Brands IAC's media and advertising CEO, Peter Horan predicts, "both media companies and advertisers could no longer rely on strong brands. Instead, they must find ways to meaningfully participate in what he calls "intent-driven media." Online ad share slips at papers Alan D. Mutter - the Newsosaur - says, ...

WWF Releases Guide to Buying Paper

Monday, December 3rd, 2007

The WWF (formerly World Wildlife Fund), has released a buyers' guide to responsible paper purchasing: From packaging paper to office paper and tissues, the WWF Guide to Buying Paper makes it easy for any organization to understand the most important environmental impacts of paper-making and to source responsibly-produced paper products, thus ...

Offshoring and the Decline of Manufacturing Jobs in the US

Monday, December 3rd, 2007

This is a response to a letter written earlier this year to Plant Engineering magazine regarding the loss of manufacturing jobs and plants. The author of the letter to comments on the decline of press manufacturing in the U.S., especially at Goss. Blaming this on offshore competition is rather strange. Since ...

Trade Shows Should be an Important Part of Your Marketing Strategy

Friday, November 30th, 2007

This past week WhatTheyThink.com ran a series of videos from its analysts and commentators on the trade shows print services providers should exhibit at or attend. We all know the importance of attending printing industry trade shows and events if we want to stay on top of the latest technologies ...

Adobe’s Latest Partnership Brings Ads to PDF Documents

Thursday, November 29th, 2007

Adobe and Internet portal Yahoo! have announced an agreement that creates an "Advertising Service For PDF Publishers:" Adobe Systems Incorporated and Yahoo! Inc. today launched Ads for Adobe PDF Powered by Yahoo!, an opt-in service that enables online commercial publishers to drive new revenue by including timely, contextual ads next to ...

New Study Looks at Executives’ Views on Corporate Responsibility

Thursday, November 29th, 2007

A new study from Grant Thornton LLP and BusinessWeek Research Services explores executives’ views on corporate responsibility. According to the study, "77% of executives say that corporate responsibility will have a major impact on their business strategies over the next few years, and 76% agree it can enhance a company’s ...