Print Advertising Booming in the Persian Gulf

By Adam Dewitz on May 4th, 2008

An article in the Wall Street Journal takes a look at the growth of print advertising in in the Persian Gulf

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Spending on ads in newspapers and magazines in the six Arab countries that make up the Gulf Cooperation Council reached $2.96 billion last year, according to Ipsos Stat, an international media and market-research company. That’s a fraction of U.S. spending, but it’s almost 21% higher than the previous year and about 44% higher than 2005 levels. (The GCC is a political and economic alliance comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.)

Real estate, telecom, and financial sectors are some the biggest advertisers.