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Archive for August, 2008

Solo Acts

Friday, August 29th, 2008

Greetings from Chicago and the Creative Freelancer Conference, sponsored by HOW magazine and Marketing Mentor. This is a three-day business conference for what the show organizers call “solopreneurs”—that is, freelance designers, writers, photographers, and others in the graphic arts. Wednesday afternoon, in the bowels of the Hyatt Regency—far from the reach ...

Pay Packages for Printing Association Leaders

Wednesday, August 27th, 2008

AdvertisingAge has published the Pay Packages For Trade Association Leaders in its DataCenter. Here's the data for the Printing Industry related associations: COMPENSATION ($1000s) NOT-FOR-PROFIT GROUPEXECUTIVETITLEBASIC COMP.OTHERTOTALGROUP'S REVENUE ($ MILLION) Newspaper Association of America John F. Sturmpres-CEO9291611,09031.7 Magazine Publishers of AmericaNina B. Linkpres-CEO6697274116.8 Printing Industries of AmericaMichael Makinpres-CEO295433387.7 The data comes from a Ad ...

35 Graphic Communication Companies make the Inc. 5000

Tuesday, August 26th, 2008

Inc. Magazine has released its list of the 5,000 fastest growing private companies in America. By my count 34 companies on the list are in the graphic communication industry. No. 60 Salt Lake Mailing & Printing. The company provides direct mail services. http://www.saltlakemailing.com/ No. 418 Abbott's Custom Printing. The Las Vegas-based printer ...

Catalogs – Times are a changin’

Monday, August 25th, 2008

"Montgomery Ward" - does that name ring a bell? When we were kids - way back when - we called it the "Monkey Ward" catalog... This week's DMNews reported on a number of acquisitions in the catalog industry that triggered some thoughts for me, some of them a bit nostalgic. Montgomery ...

What Coattail Are Marketing Messages Riding?

Monday, August 25th, 2008

Over at the Digital Nirvana blog Heidi Tolliver-Nigro takes a look at the use of promotional messages on transactional documents and asks how effective can TransPromo be if when combining promotions with something no one likes to receive — their bill: if you’re talking about transpromo credit card statements, for ...

The Growth Side of Lean

Sunday, August 24th, 2008

There is a widespread belief that the primary benefit of a lean business system is lower costs.  And there's no doubt that lean methodologies can help a company get costs under control.  The perception that lean means cost cutting is often reinforced because many companies turn to lean when they're ...

Why Online Marketing is not Enough

Wednesday, August 20th, 2008

Pat McGrew, Kodak's Data Center & Transaction Segment Evangelist has a blog post up on Grow Your Biz on making sure you don't alienate your customers that are not online: The folks at the New York Times pushed a story about the decline in Broadband subscriptions. Another story from a couple ...