Comments on: Conde Nast Editors Not ‘Overreacting’ to Web http://printceo.com/2008/12/conde-nast-editors-not-overreacting-to-web Printing Industry News and Opinion Wed, 08 Sep 2010 16:10:55 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Michael Josefowicz http://printceo.com/2008/12/conde-nast-editors-not-overreacting-to-web/comment-page-1#comment-10392 Michael Josefowicz Mon, 08 Dec 2008 20:54:35 +0000 http://printceoblog.com/?p=1279#comment-10392 Nice point, Bob. Just wanted to add that the successful publishers are going to be those that figure out what exactly is the right format with the right content for a particular group of people. The days of a rising tide lifting all boats, not matter what the underlying demographics are probably history. You have to believe fashion magazines will do ok. News magazines? not so much. The really interesting part will be to watch which magazines/newspapers find the new formats and the new ways to re aggregate content to deliver to presently under served markets. Nice point, Bob.

Just wanted to add that the successful publishers are going to be those that figure out what exactly is the right format with the right content for a particular group of people.

The days of a rising tide lifting all boats, not matter what the underlying demographics are probably history. You have to believe fashion magazines will do ok. News magazines? not so much.

The really interesting part will be to watch which magazines/newspapers find the new formats and the new ways to re aggregate content to deliver to presently under served markets.

]]> By: Bob Raus http://printceo.com/2008/12/conde-nast-editors-not-overreacting-to-web/comment-page-1#comment-10388 Bob Raus Mon, 08 Dec 2008 20:10:19 +0000 http://printceoblog.com/?p=1279#comment-10388 Another key aspect of this conversation that needs to be addressed is the rate of aging and how this affect the volume of print. The "graying" of populations worldwide is a significant factor when considering the future of print. According to PIRA, 10% of the populations worldwide is 60+ years old in 2007. That is projected to increase to 22% by 2050. Affluent grey consumers are key targets for advertising, promotional spend, packaged products, and direct marketing. Also, these consumers prefer printed materials over the Internet. So, while electronic-publishing and the Internet are growing, and the overall percentage of print is declining, the aging population will drive steady or slightly increasing demand for actual page volume printed for the foreseeable future worldwide. Another key aspect of this conversation that needs to be addressed is the rate of aging and how this affect the volume of print. The “graying” of populations worldwide is a significant factor when considering the future of print.

According to PIRA, 10% of the populations worldwide is 60+ years old in 2007. That is projected to increase to 22% by 2050. Affluent grey consumers are key targets for advertising, promotional spend, packaged products, and direct marketing. Also, these consumers prefer printed materials over the Internet.

So, while electronic-publishing and the Internet are growing, and the overall percentage of print is declining, the aging population will drive steady or slightly increasing demand for actual page volume printed for the foreseeable future worldwide.

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