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Archive for April, 2009

Read, Learn, and Start Tweeting

Thursday, April 30th, 2009

“There are a bunch of reasons why your company should be on Twitter,” writes Jon Bishop in “Printer Tweet Tips,” a very helpful series at the Magicomm Blog. “Establish your expertise. Market your services. Network with other individuals. Stay on top of industry news.” In 14 concise steps, Bishop tells ...

Why the Post-Recession Printing Business will Be Quite Different

Wednesday, April 29th, 2009

Believe it or not there are still print executives who think business is slow because the economy is slow. They ask "when will the economy get better so things can get back to normal?" Normal? Lately, "normal" has been pretty bad. I'd like to go back to the printing industry ...

Printers Seek—and Sometimes Find—Alternatives to Layoffs

Wednesday, April 29th, 2009

It’s no surprise to learn that printers, like all other employers, are doing what they can to rein in labor costs as the recession’s grip tightens. But, they appear to be making their cuts with more compassion than many. In a recent survey, Printing Industries of America found that nearly all ...

Educating Customers – How are you doing it?

Monday, April 27th, 2009

Quad/Graphics' customer education efforts are highlighted in the current issue of Inc. Magazine (p.90) under the 30 classic examples of innovation from Inc. Inc cites Quad/Graphics' CAMP/Quad client education program which the company started in 1980. Inc states: Meet the press Quad/Graphics is the world's largest privately held printing company, in ...

Cenveo Closing Southern California Icon Anderson Lithograph

Monday, April 20th, 2009

The Anderson Lithograph Company was founded in 1951 by John Corbin Anderson. Its web site states: "In 1998, Anderson Lithograph became an integral part of what is now the 3rd largest graphics communication company in America, Cenveo, Inc. The addition of Cenveo's vast portfolio of services, products ...

CPSIA Testing Data Requested

Monday, April 13th, 2009

The Printing Industries of America is requesting CPSC testing data from printers to help them with their efforts to have printed products exempted from the lead and phthalate testing and certification requirements of the Consumer Product Safety Improvement Act. The Consumer Product Safety Commission (CPSC) is close to issuing a determination ...

Revisiting April Fools Day Hilarity

Sunday, April 12th, 2009

At WhatTheyThink, we take April 1 pretty seriously. We generally plan for months ahead of time to deliver some comic relief if not try to trick people into thinking a story is real - no matter how preposterous. We look forward to this date like kids do Christmas. ...