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Archive for May, 2009

The Role of Print in the New Media Mix

Thursday, May 28th, 2009

I was fascinated to read Barb Pellow's article about QR codes. This is a perfect example of the kind of breakthrough thinking we need to breathe new vitality into the world of printing. As an industry, we have struggled to find our place in this world of new media, and ...

RR Donnelley’s Interest in Acquiring Quebecor World

Wednesday, May 27th, 2009

More at R.R. Donnelley’s Bid for Quebecor World There has been a lot of buzz around water cooler since RR Donnelley indicated its interest to acquire Quebecor World's Assets on May 14th. I don't see anything stopping this deal from going through. There might be a few bumps along the way if ...

Ingram Will Merge Print and Digital Operations

Wednesday, May 27th, 2009

Today's edition of The Tennessean is reporting that Ingram Industries will merge its print and digital publishing operations into a single business entity. The article states in part:  "Ingram Industries will consolidate its print and digital publishing services into one company called Ingram Content Group Inc., a move the company said ...

Making the Most of Industry Resources

Tuesday, May 26th, 2009

Even before the latest economic downturn, there has been concern in many parts of the industry as to whether or not we are making the best use of our limited resources. We've been hearing rumors that something is afoot in the Association world on this topic, so we reached ...

‘Tis the Season for Web Innovation

Thursday, May 21st, 2009

WhatTheyThink recently reported an innovative consumer-oriented ecommerce site launched by Mohawk Fine Papers. That prompted our friends at Pitman to contact us about their new ecommerce site launched this week. According to Joe Milici, Vice President of Information Technology, and Nancy Opresnick, Director of eCommerce, the primary driver for ...

Kodak Brings Back the One Button Tactic: Insights from the GUA Conference

Thursday, May 21st, 2009

"This is not your father's Kodak," confirmed Jeff Hayzlett in his keynote presentation at GUA, Kodak's Graphic Users Association conference in Orlando earlier this week. And indeed it is not. Kodak has been making the unusual transition from a largely consumer-driven past as purveyor of affordable cameras and top-quality films ...

Report Says Direct Mail Spending Will Plummet

Thursday, May 21st, 2009

Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm.  Research reports usually contain fairly measured language, but this one has ...