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Archive for May, 2009
Wednesday, May 20th, 2009
Today, WhatTheyThink just released my special report on “electronic books,” or “e-books” titled E-Books and E-Publishing Primer. I acknowledge that in some parts of the industry, writing about e-books is tantamount to heresy, so to avoid a printing industry auto-da-fe, I have fled to Santa Fe. So I am ...
Posted in Research, Case Studies, & Whitepapers, eBooks | 5 Comments »
Monday, May 18th, 2009
HP held a Webinar for Dscoop members today to announce changes it is making to the HP MarketSplash platform. In the coming months the HP MarketSplash platform will shift its focus to help drive print to HP Indigo customers.
As of today advertising for MarketSplash.com on the open market will cease. ...
Posted in Printing Industry News | 17 Comments »
Saturday, May 16th, 2009
Amazon has opened up its Kindle platform to blog publishers allowing them to sell subscriptions in the Amazon Kindle Store. The Kindle Blogs service auto-delivers updates throughout the day via Kindle's Whispernet (the Sprint EVDO network).
The cost of a subscription currently costs between .99 cents and $1.99 per month with ...
Posted in Distribution and Fulfillment, eBooks | Comments Off
Friday, May 15th, 2009
WhatTheyThink recently offered two great opportunities for print service providers to understand what brand owners are thinking. While these were focused on the packaging industry, they are certainly applicable to any print service provider who sells to brand owners--and that should be everyone!
The first was the recent web session, Building ...
Posted in Marketing | Comments Off
Sunday, May 10th, 2009
Should a printing company attempt to become a "marketing services provider?" Recent posts, both here at PrintCEO and at the Digital Nirvana blog, have triggered a lively discussion about this question. Cary Sherburne's interview of Sugarbush Media Solutions' CEO Mark Parent at WhatTheyThink provides another interesting perspective on this issue.
There is ...
Posted in Direct Mail, Distribution and Fulfillment, Mailing, Marketing | 23 Comments »
Thursday, May 7th, 2009
It struck me at some point in the half-day tour of the new xpedx Technology Center in Loveland, Ohio. I was asked by Dennis Killion, Director of Marketing for Graphics, what I thought. "You have a really nice combination of facility and people here". That's what struck ...
Posted in Events, PostPress, Binding and Finishing, Printing Industry, Sales, Sheetfed/Web Offset, Video, Wide Format and Inkjet | 1 Comment »
Wednesday, May 6th, 2009
The announcement from GASC regarding their "stimulus plans" for Print 09 proves that GASC understands the dire state of our industry. Every vendor has significantly dialed back expenses, cut executive and employee pay, reduced staff, restricted travel, cut ongoing programs, and more. Most of these cuts are survival strategies, but ...
Posted in Printing Industry News | 8 Comments »