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Archive for May, 2009

Being Content with Content

Wednesday, May 20th, 2009

Today, WhatTheyThink just released my special report on “electronic books,” or “e-books” titled E-Books and E-Publishing Primer. I acknowledge that in some parts of the industry, writing about e-books is tantamount to heresy, so to avoid a printing industry auto-da-fe, I have fled to Santa Fe. So I am ...

HP Announces Changes to MarketSplash

Monday, May 18th, 2009

HP held a Webinar for Dscoop members today to announce changes it is making to the HP MarketSplash platform. In the coming months the HP MarketSplash platform will shift its focus to help drive print to HP Indigo customers. As of today advertising for MarketSplash.com on the open market will cease. ...

Kindle Publishing for Blogs

Saturday, May 16th, 2009

Amazon has opened up its Kindle platform to blog publishers allowing them to sell subscriptions in the Amazon Kindle Store. The Kindle Blogs service auto-delivers updates throughout the day via Kindle's Whispernet (the Sprint EVDO network). The cost of a subscription currently costs between .99 cents and $1.99 per month with ...

Getting Inside the Brand Owner’s Head

Friday, May 15th, 2009

WhatTheyThink recently offered two great opportunities for print service providers to understand what brand owners are thinking. While these were focused on the packaging industry, they are certainly applicable to any print service provider who sells to brand owners--and that should be everyone! The first was the recent web session, Building ...

To be, or not to be, an MSP

Sunday, May 10th, 2009

Should a printing company attempt to become a "marketing services provider?"  Recent posts, both here at PrintCEO and at the Digital Nirvana blog, have triggered a lively discussion about this question.  Cary Sherburne's interview of Sugarbush Media Solutions' CEO Mark Parent at WhatTheyThink provides another interesting perspective on this issue. There is ...

New xpedx tech center a good mix of facility and people

Thursday, May 7th, 2009

It struck me at some point in the half-day tour of the new xpedx Technology Center in Loveland, Ohio. I was asked by Dennis Killion, Director of Marketing for Graphics, what I thought. "You have a really nice combination of facility and people here". That's what struck ...

Smart Thinking from GASC

Wednesday, May 6th, 2009

The announcement from GASC regarding their "stimulus plans" for Print 09 proves that GASC understands the dire state of our industry. Every vendor has significantly dialed back expenses, cut executive and employee pay, reduced staff, restricted travel, cut ongoing programs, and more. Most of these cuts are survival strategies, but ...