Monday, August 31st, 2009
strategy+business (s+b), a "thought-leadership business magazine," is a terrific business resource. In the current issue, an article called Reinventing Print Media offers four strategies to turn today's print media companies into the media companies of the future. Develop deeper relationships with readers around targeted interest areas. Strong print brands enjoy ...Monday, August 24th, 2009
LVI, formerly known as LaVigne, Inc., filed for protection under Chapter 11 on July 13 with the intent to reorganize the company through the sale of its assets. Today LVI and DS Graphics announced that they have entered into a court-approved asset purchase agreement. At the time of the bankruptcy filing, ...Thursday, August 20th, 2009
Exclusive to WhatTheyThink AURORA, CO—Today, Frederic Printing will officially introduce its new HP Inkjet Web Press, the second of just two in commercial operation. The press, installed last month, has been in live production for about a week. Its purchase was announced by HP in May during an open house at ...Wednesday, August 19th, 2009
CBS, PepsiCo and Entertainment Weekly plan to include a video ad in the September 18 issue of Entertainment Weekly sent to Los Angeles- and New York-area subscribers. A paper-thin interactive video player that will start to load a video when a reader open the magazine to the ad pages. The press ...Wednesday, August 19th, 2009
The Sustainable Print Systems Laboratory (SPSL) of the Rochester Institute of Technology is conducting an industry survey on sustainability metrics and measurements. The goals of this survey are to establish a baseline of the current state of adoption and implementation of sustainability practices within the print/communications industry. The goals of this ...Wednesday, August 19th, 2009
In a marketing ploy to promote London's Heathrow Airport, author Alain de Botton is writing a new book “A Week at the Airport: A Heathrow Diary,” in real time. Here's what The New York Times had to say about it: TRAVELERS passing through London's Heathrow Airport this week may be surprised to ...Sunday, August 16th, 2009
During every Winter Olympics, I find myself watching at least a few minutes of the curling competition. I'm not really sure why because curling is definitely not an exciting sport. If you're not familiar with curling, it's a little like shuffleboard. The big difference is that curling is played on ...
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