Wednesday, January 13th, 2010
Respondents to a recent BtoB Marketing Priorities and Plans Survey said they planned on reducing direct mail (40%) and print (63%) spending while increasing spending online in 2010. For many this is driven by cost cutting efforts as a result of the current economic downturn. The Wall Street Journal takes a ...Thursday, December 10th, 2009
Editor and Publisher magazine will shut down by the end of the year according to an internal Nielsen Business Media memo published on Poynter Online. Nielsen Business Media just closed a deal with an investment group selling Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek, and a number trade shows. Editor and Publisher ...Monday, December 7th, 2009
Online retailer Zappos.com is adding a printed catalog as part of their customer retention and new customer acquisition strategy reports the New York Times. The catalog titled Zappos Life is in its 3rd edition, with the first two version labeled “tests.” Aaron Magness, director for brand marketing and business development at Zappos.com ...Friday, December 4th, 2009
UK's daily tabloid newspaper The Sun has released an advertisement touting the printed version over its electronic cousins. The Sun has been the UK's best handheld for 40 years. Top news, sports, photos, gossip and games in an easy-to-share format. No waiting for pages to load, no contract, no losing reception. ...Thursday, November 26th, 2009
Heidelberger Druckmaschinen has announced a decision to restructure the company effective April 1, 2010. The new corporate structure will create three divisions: Heidelberg Equipment, Heidelberg Services, and Heidelberg Financial Services. Heidelberg has been hit hard by the economic downturn which has reduced demand for offset presses in its core markets. Before ...Thursday, November 19th, 2009
Citing evolving customer preferences J.C. Penney plans to stop printing its "big book" catalogs. The press release from the company states, Increasingly, catalog shopping has converged with online and in-store shopping as customers view catalogs as “look books” and inspiration sources for their in-store and online purchases. In response to ...Wednesday, November 18th, 2009
The ISO Technical Committee overseeing graphic technology standards (ISO TC 130) has put out a call for experts for a new task force investigating Carbon footprinting in the printing and publishing industry. The task force was formed at a meeting held on October 26th in Beijing. The task force will be ...
Main Content Feed