Thursday, October 15th, 2009
As I was reading a white paper by Peppers & Rogers titled Relationship Marketing 3.0 Thriving in Marketing’s New Ecosystem I couldn’t help but notice the opportunities for printing companies to incorporate these tools in marketing ourselves and possibly offering it as a service to our customers. I don’t think you will ...Monday, October 5th, 2009
A couple of months ago, a local builder was running a special – “Buy a house, Get a free car!” This is not an offer you see every day and it certainly gained a great deal of attention. I’m not exactly sure how many homes were sold from the campaign ...Tuesday, September 22nd, 2009
Printers are notorious when it comes to marketing themselves to current and prospective customers. Why is that? I don’t get it! One of my previous employers had a brochure that was designed and printed five years ago. And let’s not talk about the website… outdated information, inaccurate capabilities list, images ...Friday, September 18th, 2009
The Print CEO Forum held during Print 09 was packed with information and knowledge sharing. I attended the second day of the forum. The session began with Dr. Joe Webb’s presentation on “Reshaping the economy and our industry.” His presentation was followed by several industry experts who addressed topics including ...
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