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BoSacks Speaks Out: The Oxford English Dictionary’s Printed Edition: Are Its Days Really Numbered?

Monday, August 30th, 2010

This simple story is all over the internet. It is quite possible that you have read it elsewhere. What I’m wondering is if there are any hidden implications to print publishing in general by the capitulation of the Oxford English Dictionary to go on-line only. Let me add just a ...

BoSacks: Jousting at Paper Windmills

Tuesday, August 24th, 2010

A debate has resurfaced in the publishing blogosphere in the last few months, a conversation that I believe is very important. At the same time, it is a situation that will take care of itself as the totally obvious becomes clearly evident to everyone left standing. The antagonist that brought about ...

BoSacks Speaks Out: Declining Ad Pages

Monday, July 19th, 2010

There was a fascinating article written by Lucia Moses a few days ago, titled Hearst Launches Pro-Magazine Readership Campaign, and it is filled with important informational magazine tidbits.  The first is that the Food Network Magazine is evidence of the print industry's strength.  I am the first to agree that it ...

The new simple, easy, fool-proof method for any Magazine’s Success

Wednesday, July 7th, 2010

For some reason, the latest mantra in the print world is that we have been saved and proven to be forceful and relevant by the success of one title. I actually love the magazine and look forward to getting it each month. But I am so sick of hearing ...

So, What is a Magazine, Really?

Tuesday, June 15th, 2010

As most of my readers know, I have been debating my friend Samir Husni across the country for almost a decade. He is an admitted tree hugger and I lean mightily towards a digital future for our industry. Our debates are great fun not only for the audience ...

Paranoia in Publishing

Monday, April 19th, 2010

The golden age of publishing lies ahead . But will we as individuals be part of it? I want to shine the light on an issue that I think warrants discussion by our industry. For lack of a better term, I have been calling it PIP-that is, paranoia in publishing. ...

Print is not Dead, but Most of the Magazine Industry will be Digital in 2020

Friday, April 16th, 2010

There is a new research report released by the analysts at mediaIDEAS, (disclosure: I am a full working partner,) that answers the ever-asked question, is print dead? The answer of course is, no, we are neither dead nor dying, but the analysis also suggests a near moment in time when ...