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Kill a Newspaper, Save a Tree? Not Quite

Wednesday, October 14th, 2009

I track the industry as well as some and better than some others, so I thought I would pass along something for you to have with your morning coffee: Kill a Newspaper, Save a Tree? Not Quite The American Forest & Paper Assn. estimates that newsprint production in 2009 ...

Are Legacy Media Going the Way of the 8-Track

Thursday, September 24th, 2009

There was an interesting panel of media executives this week titled “Are Legacy Media Going the Way of the 8-Track” These panels serve many purposes and are a necessary but sometimes  tedious step in our transformation from what we were to what we will become.  It is very hard when you are in the trenches ...

Inching Closer to a Ubiquitous Electronic Reading Platform

Friday, September 18th, 2009

In the last few weeks, I have published several articles in my daily newsletter about the increased use of innovative technologies and the synergies between printed magazines and digital tag-along inserts. There have been stories of including real video advertising in a printed newsstand magazine, 3D advertising combining a ...

Publishers Press Points the Way

Sunday, August 9th, 2009

A few days ago I wrote a blog titled BoSacks Speaks Out: On Fee-Based e-Edition Newspapers. In it I stated the following: "Will there be plenty of room for profit in print? Absolutely. Printers will make tons of money and so will plenty of publishers." I stand by that statement ...

BoSacks Speaks Out: On Fee-Based e-Edition Newspapers

Thursday, August 6th, 2009

Here are two stories about the continued rise and acceptance of digital editions: USA Today Launches Fee-Based e-Edition and Zinio Sees a Boost from Online Magazines. It is important for us to acknowledge and see trends as they materialize. I am skeptical about an e-newspaper like USA Today ...

BoSacks Speaks Out: The Best Publishing Formula for Monetizing Success

Tuesday, February 17th, 2009

BoSacks Speaks Out: For those that know me, I’m a humble man. Well, at least sometimes. But not tonight. I have been telling my readers for over 17 years and my listeners at every lecture I have given that there is a successful monetized Internet model for publishing in the ...

The Key to Publishing’s Survival

Monday, January 19th, 2009

I wrote the following blog last week for Publishing Executive Magazine that I want to share with this group of printers. I think it is a key to the future of publishing and perhaps also to the future of printers as well. For me it has never been a question ...