Friday, August 20th, 2010
Vic Walia, Senior Director of North American Brand Marketing for Hotels.com presented the evolution of their company’s successful marketing study and strategy. Hotels.com is part of the on-line travel bookers industry, which is a definite commodity category. Competitors include Expedia, Travelocity, and Priceline with Hotels.com being the lowest spender in ...Thursday, August 19th, 2010
Video opportunities Perry Lawrence, President of the Video Marketing Association, describes the web hierarchy as being Web 1.0 – a flat brochure, Web 2.0 – email, and Web 3.0 – interactive video. While this may not be the more colloquial technology definition of the various Web levels, it does suggest the ...Thursday, August 19th, 2010
The national TransPromo Summit conference ran for three years. Initial projections of annual growth were in the upper stratosphere of near triple digits. No printing application was trumpeted louder at Drupa 2008 and Print 2009 in hopes of attracting general commercial printers to buy the necessary software costing in the ...Wednesday, August 18th, 2010
Augmented Reality (AR) is utilizing a two dimensional marker on a package to be recognized by a kiosk webcam to initiate a video of what the contents of the package looks like or does. Another illustration is accentuating the online shopping experience. It recognizes the marker in the particular clothing ...Tuesday, August 17th, 2010
InterACT 2010; Social Media Do Not Change Marketing Basics The synergistic and integrated use of traditional print, online, social, and mobile media was the theme of the newest conference InterACT held in Rosemont, Illinois near O’Hara airport August 10-11. This was very much of a series of basic “how to” presentations and ...Tuesday, June 15th, 2010
I find it fascinating that RRD (1) has invested mega capital and resources to develop a proprietary inkjet engine in an arena where the deepest technology pockets in the world (HP, OCE, Xerox, Screen, et al) have been coming out with new and upgraded inkjet engines annually for years and ...Thursday, May 27th, 2010
A much anticipated AIIM keynote address is the State of the Industry delivered each year by John Mancini, President of the Association of Information and Image Management. Here are a few of his thoughts. While directed at all corporations feeling the onslaught of information, I sense they are ever more ...
Main Content Feed