Monday, January 25th, 2010
Marketing and selling to business buyers are becoming increasingly difficult. More than ever before, prospective buyers now control the buying process. They decide when and how they will research purchasing decisions and when and how they will interact with potential suppliers. The Internet has put a huge volume of information ...Monday, January 4th, 2010
In her annual year-end letter to employees, Carolyn Reidy, CEO of Simon & Schuster, urged her colleagues to fight the price deterioration that has accompanied the rise of eBooks. Ms. Reidy wrote, "We must do everything in our power to uphold the value of our content against the downward pressures ...Monday, December 28th, 2009
Recent forecasts by leading media companies and industry consultants suggest that the worst of the recession in the advertising and marketing industry may be over. However, many of the same forecasters are saying that the growth of advertising spending will be painstakingly slow over the next five years. According to Publicis ...Wednesday, September 9th, 2009
Earlier today, the Graphic Arts Show Company announced that Print 09 will offer an additional learning opportunity for show attendees. The "Reinvent:Print" educational theater, in booth 6129, will feature an impressive line up of more than three dozen presentations made by more than a dozen printing and marketing industry experts. ...Sunday, August 16th, 2009
During every Winter Olympics, I find myself watching at least a few minutes of the curling competition. I'm not really sure why because curling is definitely not an exciting sport. If you're not familiar with curling, it's a little like shuffleboard. The big difference is that curling is played on ...Monday, August 10th, 2009
One fact of life for most B2B companies is that their customers and potential customers are now firmly in control of the buying process. From a marketing perspective, "buyer control" means that prospective customers now have the ability to determine when and how they will access and obtain information about ...Sunday, August 2nd, 2009
The growth of digital marketing no longer constitutes "breaking news" for most of us, but research from several firms continues to track the fundamental changes that are occurring in the practice of marketing. A recent example is the "US Interactive Marketing Forecast, 2009 To 2014" published last month by Forrester ...
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