Sunday, March 14th, 2010
Recently, a client asked me whether it would be a good idea to lower prices in order to generate more sales. I suspect that many printers have thought about the same question more than once. Decisions about increasing or reducing prices are inevitably complex and difficult to make unless, of course, ...Tuesday, March 9th, 2010
A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% ...Tuesday, February 23rd, 2010
One of the major trends in B2B marketing for 2010 will be the continuing growth of content marketing. A recent study by the Custom Publishing Council found that branded content accounted for 32 percent of the average overall marketing, advertising, and communications budgets in 2009. According to the CPC, this ...Monday, January 25th, 2010
Marketing and selling to business buyers are becoming increasingly difficult. More than ever before, prospective buyers now control the buying process. They decide when and how they will research purchasing decisions and when and how they will interact with potential suppliers. The Internet has put a huge volume of information ...Monday, January 4th, 2010
In her annual year-end letter to employees, Carolyn Reidy, CEO of Simon & Schuster, urged her colleagues to fight the price deterioration that has accompanied the rise of eBooks. Ms. Reidy wrote, "We must do everything in our power to uphold the value of our content against the downward pressures ...Monday, December 28th, 2009
Recent forecasts by leading media companies and industry consultants suggest that the worst of the recession in the advertising and marketing industry may be over. However, many of the same forecasters are saying that the growth of advertising spending will be painstakingly slow over the next five years. According to Publicis ...Wednesday, September 9th, 2009
Earlier today, the Graphic Arts Show Company announced that Print 09 will offer an additional learning opportunity for show attendees. The "Reinvent:Print" educational theater, in booth 6129, will feature an impressive line up of more than three dozen presentations made by more than a dozen printing and marketing industry experts. ...
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