Sunday, August 16th, 2009
During every Winter Olympics, I find myself watching at least a few minutes of the curling competition. I'm not really sure why because curling is definitely not an exciting sport. If you're not familiar with curling, it's a little like shuffleboard. The big difference is that curling is played on ...Monday, August 10th, 2009
One fact of life for most B2B companies is that their customers and potential customers are now firmly in control of the buying process. From a marketing perspective, "buyer control" means that prospective customers now have the ability to determine when and how they will access and obtain information about ...Sunday, August 2nd, 2009
The growth of digital marketing no longer constitutes "breaking news" for most of us, but research from several firms continues to track the fundamental changes that are occurring in the practice of marketing. A recent example is the "US Interactive Marketing Forecast, 2009 To 2014" published last month by Forrester ...Monday, July 20th, 2009
How valuable is marketing collateral in driving sales? What types of collateral have the greatest influence on purchasing decisions? What types of collateral are most widely used by prospective buyers? These were some of the questions that Eccolo Media sought to answer in a recent study of collateral usage by ...Monday, July 6th, 2009
One significant marketing trend in recent years has been the growing use of "pull" marketing techniques and channels. Outsell, Inc., a media research firm, recently estimated that U.S. marketers will spend $65 billion in 2009 on their Websites (a pull marketing channel). MediaPost recently reported that U.S. spending on search engine marketing ...Monday, June 29th, 2009
About half (53.0%) of B2B marketers expect their budgets to increase in 2010, according to a recent study by BtoB magazine. The study was based on an online survey of 495 business-to-business marketers conducted between May 14 and June 2. About 37 percent of survey respondents expect their 2010 budgets ...Wednesday, June 17th, 2009
Several recent posts and comments here at Print CEO have discussed various aspects of the "future of print." Because printed documents are used in many ways for many purposes, print does not have "a" future, but rather several "futures." One of those "futures" centers around the role that printed materials ...
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