Monday, May 3rd, 2010
It's no secret that the past several years have been difficult for many printing companies. The big problems - declining print sales and persistent low profit margins - have been discussed in a variety of venues. The recent recession has exacerbated the difficulties, but the underlying cause has been a ...Thursday, April 15th, 2010
My recent post explaining how to calculate the "breakeven points" for a price change generated quite a bit of interest. So far, I've received almost 40 requests for the Excel worksheet I mentioned in the post. Obviously, pricing is an important topic for many printing company managers. And it should be! ...Monday, April 5th, 2010
Last Friday's article by Frank Romano at WhatTheyThink discussed the impending release of an ISO standard for variable data exchange - PDF/VT. Frank sees this as a boon for variable data printing. He writes, "The use of variable data (or document) printing has been retarded over the last decade ...Thursday, March 25th, 2010
It's no secret that the past 12 to 24 months have been especially difficult for many printing companies. Dr. Joe Webb is estimating that the printing industry lost 2,844 firms in 2009. Bankruptcies, foreclosure auctions, and other closures have been well documented by WhatTheyThink as well as by other trade ...Sunday, March 14th, 2010
Recently, a client asked me whether it would be a good idea to lower prices in order to generate more sales. I suspect that many printers have thought about the same question more than once. Decisions about increasing or reducing prices are inevitably complex and difficult to make unless, of course, ...Tuesday, March 9th, 2010
A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% ...Tuesday, February 23rd, 2010
One of the major trends in B2B marketing for 2010 will be the continuing growth of content marketing. A recent study by the Custom Publishing Council found that branded content accounted for 32 percent of the average overall marketing, advertising, and communications budgets in 2009. According to the CPC, this ...
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