Monday, July 20th, 2009
How valuable is marketing collateral in driving sales? What types of collateral have the greatest influence on purchasing decisions? What types of collateral are most widely used by prospective buyers? These were some of the questions that Eccolo Media sought to answer in a recent study of collateral usage by ...Monday, July 6th, 2009
One significant marketing trend in recent years has been the growing use of "pull" marketing techniques and channels. Outsell, Inc., a media research firm, recently estimated that U.S. marketers will spend $65 billion in 2009 on their Websites (a pull marketing channel). MediaPost recently reported that U.S. spending on search engine marketing ...Monday, June 29th, 2009
About half (53.0%) of B2B marketers expect their budgets to increase in 2010, according to a recent study by BtoB magazine. The study was based on an online survey of 495 business-to-business marketers conducted between May 14 and June 2. About 37 percent of survey respondents expect their 2010 budgets ...Wednesday, June 17th, 2009
Several recent posts and comments here at Print CEO have discussed various aspects of the "future of print." Because printed documents are used in many ways for many purposes, print does not have "a" future, but rather several "futures." One of those "futures" centers around the role that printed materials ...Monday, June 1st, 2009
Measuring and improving the return on investment generated by marketing activities is a major issue for both marketing executives and marketing service providers. CMO's are expected to deploy marketing budgets in the most effective and efficient ways possible, and marketing ROI (when properly calculated and used) is a powerful tool ...Wednesday, May 27th, 2009
Today's edition of The Tennessean is reporting that Ingram Industries will merge its print and digital publishing operations into a single business entity. The article states in part: "Ingram Industries will consolidate its print and digital publishing services into one company called Ingram Content Group Inc., a move the company said ...Thursday, May 21st, 2009
Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm. Research reports usually contain fairly measured language, but this one has ...
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