WhatTheyThink    WhatTheyThink.com    Blogs    Print CEO    PrintPlanet

Author Archive

Reynolds Fundraiser for LIVESTRONG

Monday, August 23rd, 2010

By Pete Basiliere What do you do when a family member is stricken with cancer? You offer support in any way you can. Encouragement. Prayer. Help with the chores, pay a couple of bills. Whatever it takes to help him or her focus on the fight at hand. The same holds true ...

AugMented TransPromo is the New Reality!

Wednesday, March 31st, 2010

By Bryan Yeager Once in a great while, the general public is endowed with technology so disruptive that it changes the very nature of how we operate. Gutenberg’s invention of movable type helped spread literacy beyond people of nobility and wealth. Six Apart’s invention of the Movable Type blogging system helped ...

Sales and Marketing Conference – Where were you?

Tuesday, July 7th, 2009

Linda Bishop, President of Thought Transformation, a sales training firm shares her thoughts on the recent PIA’s Sales and Marketing Executives Conference: Recently I attended the PIA’s Sales and Marketing Executives Conference in Las Vegas. This was the third one I have attended and the very best yet. I go because ...

Printing Industry’s Long-term Relevancy

Monday, June 8th, 2009

Industry Consultant Bob Raus sent in his thoughts on the current state of the industry and what he says is our "fight for long-term relevancy." He says to stay relevent we need to "reposition print for a new generation of decision makers." Is Bob on target with his assessment? Here is what ...

Where Have All the Students Gone? (Part 3)

Tuesday, October 30th, 2007

Printing industry educator Annette Wolf Bensen sent her thoughts on the state of industry education: I am grateful to Frank Romano for his articles on this important subject, and I am gratified by the passion of the responses. I applaud all the educational funding efforts. It’s obvious that prospective students ...

Pat Berger of Mercer Color Corporation Shares Environmental Regulatory Resources

Tuesday, October 16th, 2007

Pat Berger, vice president of Mercer Color Corporation shared a link to environmental regulatory resources the Printing Industries of Northern California (PINC) has published since last May in their PIC Government Affairs Watchdog newsletter. Berger writes: The Control Techniques Guidelines for Offset Lithographic Printing and Letterpress Printing (PDF Link) are the a ...

VIGC’s Eddy Hagen Takes of A Closer Look at Pantone Goe

Thursday, September 13th, 2007

The new Pantone Goe color system has been getting a lot of buzz within the industry. Some hail it for its vast improvements over the PMS system, others are weary that the Goe system provides no real incentive over the current PMS product. Eddy Hagen managing director and trend watcher at ...