Tuesday, March 9th, 2010
A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% ...Monday, August 10th, 2009
One fact of life for most B2B companies is that their customers and potential customers are now firmly in control of the buying process. From a marketing perspective, "buyer control" means that prospective customers now have the ability to determine when and how they will access and obtain information about ...Sunday, August 2nd, 2009
The growth of digital marketing no longer constitutes "breaking news" for most of us, but research from several firms continues to track the fundamental changes that are occurring in the practice of marketing. A recent example is the "US Interactive Marketing Forecast, 2009 To 2014" published last month by Forrester ...Monday, July 6th, 2009
One significant marketing trend in recent years has been the growing use of "pull" marketing techniques and channels. Outsell, Inc., a media research firm, recently estimated that U.S. marketers will spend $65 billion in 2009 on their Websites (a pull marketing channel). MediaPost recently reported that U.S. spending on search engine marketing ...Monday, June 1st, 2009
With Chrysler and General Motors in bankruptcy many are looking at the ramifications this will have on the industries that supply goods and services to support the automakers. While General Motors is seeking to approval to pay “certain essential suppliers” to its manufacturing operations, we can expect media suppliers to ...Monday, June 1st, 2009
Measuring and improving the return on investment generated by marketing activities is a major issue for both marketing executives and marketing service providers. CMO's are expected to deploy marketing budgets in the most effective and efficient ways possible, and marketing ROI (when properly calculated and used) is a powerful tool ...Thursday, May 21st, 2009
Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm. Research reports usually contain fairly measured language, but this one has ...
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