Friday, July 16th, 2010
CSO Insights has just released the results of its 2010 Lead Generation Optimization study. Among other things, this study discusses major marketing objectives for 2010, how marketing budgets are changing, and what lead generation tactics are working. The LGO study provides additional evidence that marketers are shifting to digital media and ...Wednesday, July 7th, 2010
One emerging trend in business-to-business marketing is the growing use of marketing automation technologies by B2B companies. Marketing services providers who serve B2B companies need to be aware of this trend because, over time, it will change the way B2B companies approach marketing and the kinds of marketing services they ...Tuesday, March 9th, 2010
A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% ...Tuesday, February 23rd, 2010
One of the major trends in B2B marketing for 2010 will be the continuing growth of content marketing. A recent study by the Custom Publishing Council found that branded content accounted for 32 percent of the average overall marketing, advertising, and communications budgets in 2009. According to the CPC, this ...Monday, January 25th, 2010
Marketing and selling to business buyers are becoming increasingly difficult. More than ever before, prospective buyers now control the buying process. They decide when and how they will research purchasing decisions and when and how they will interact with potential suppliers. The Internet has put a huge volume of information ...Sunday, August 16th, 2009
During every Winter Olympics, I find myself watching at least a few minutes of the curling competition. I'm not really sure why because curling is definitely not an exciting sport. If you're not familiar with curling, it's a little like shuffleboard. The big difference is that curling is played on ...Monday, August 10th, 2009
One fact of life for most B2B companies is that their customers and potential customers are now firmly in control of the buying process. From a marketing perspective, "buyer control" means that prospective customers now have the ability to determine when and how they will access and obtain information about ...
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