Monday, July 20th, 2009
How valuable is marketing collateral in driving sales? What types of collateral have the greatest influence on purchasing decisions? What types of collateral are most widely used by prospective buyers? These were some of the questions that Eccolo Media sought to answer in a recent study of collateral usage by ...Monday, July 6th, 2009
One significant marketing trend in recent years has been the growing use of "pull" marketing techniques and channels. Outsell, Inc., a media research firm, recently estimated that U.S. marketers will spend $65 billion in 2009 on their Websites (a pull marketing channel). MediaPost recently reported that U.S. spending on search engine marketing ...Monday, June 29th, 2009
About half (53.0%) of B2B marketers expect their budgets to increase in 2010, according to a recent study by BtoB magazine. The study was based on an online survey of 495 business-to-business marketers conducted between May 14 and June 2. About 37 percent of survey respondents expect their 2010 budgets ...Thursday, May 21st, 2009
Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm. Research reports usually contain fairly measured language, but this one has ...Wednesday, October 1st, 2008
Taking care of business while taking care of the environment: that’s one way to define “sustainability,” the word that seems to be on everybody’s lips these days as a slogan for a wide-ranging mix of earth-friendly social goals and business strategies. Although there’s plenty of disagreement about exactly what sustainability ...Monday, December 31st, 2007
I can’t remember where I first read it, but I’ve never been able to forget it: “Editorial writers are the people who come down from the hills after the battle is over to shoot the wounded.” It’s also an admonition to columnists, consultants, analysts, bloggers, and anyone else in a ...Thursday, November 29th, 2007
FOLIO magazine just held their The State of B-to-B 2008 webinar that provides an outlook for B-to-B media in 2008 based on survey research conducted by FOLIO earlier this year. Key points from the Webinar: Revenues and profitability generally up Print advertising still dominant revenue contributor (But remains flat) Online is the fastest ...
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