Sunday, March 14th, 2010
Recently, a client asked me whether it would be a good idea to lower prices in order to generate more sales. I suspect that many printers have thought about the same question more than once. Decisions about increasing or reducing prices are inevitably complex and difficult to make unless, of course, ...Friday, February 19th, 2010
We received the following in response to a recent article at Printing Industry Merger And Acquisitions, a special section of WhatTheyThink that tracks and analyzes M&A activity in the industry. The article profiled the recent launch of MSP Digital Marketing, a venture that will invest in building a network of ...Friday, February 5th, 2010
Over the last few weeks, I've posted a series of articles on the importance of creating and implementing a differentiating strategy for your business. I've been getting some very positive feedback...readers have said they feel this is an important topic for this industry, at this time. One reader suggested the need ...Thursday, January 28th, 2010
The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs, released by The CMO Council and InfoPrint Solutions, is the first study the CMO Council has done specifically on loyalty programs. It was conducted by InfoPrint who polled more than 600 marketers who deploy loyalty programs and 700 ...Thursday, January 14th, 2010
Once you know your sales levels and have determined your contribution margin, determining where your overhead expenses need to be is pretty straight forward. This unfortunately is not easy in most cases but straight forward. Take as an example a company with $200,000 in monthly revenues and a 50% contribution margin. ...Sunday, November 15th, 2009
Kevin Keane, President and CEO of International Association of Printing House Craftsmen sent in a link to an article in the current edition of New Yorker magazine on price wars. Does this sound familiar: It’s easy to see how price wars get started. In industries where a lot of competitors are selling ...Friday, October 16th, 2009
Last week when we reported the closure of Mallard Press we only received confirmation from a company spokesperson. At the time Bob Gay, President of Mallard Press could not be reached for comment. Shortly after our report, Cary Sherburne interviewed Bob Gay and we ran a two part series in ...
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