Friday, July 16th, 2010
CSO Insights has just released the results of its 2010 Lead Generation Optimization study. Among other things, this study discusses major marketing objectives for 2010, how marketing budgets are changing, and what lead generation tactics are working. The LGO study provides additional evidence that marketers are shifting to digital media and ...Monday, April 5th, 2010
Last Friday's article by Frank Romano at WhatTheyThink discussed the impending release of an ISO standard for variable data exchange - PDF/VT. Frank sees this as a boon for variable data printing. He writes, "The use of variable data (or document) printing has been retarded over the last decade ...Tuesday, March 9th, 2010
A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% ...Thursday, January 28th, 2010
The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs, released by The CMO Council and InfoPrint Solutions, is the first study the CMO Council has done specifically on loyalty programs. It was conducted by InfoPrint who polled more than 600 marketers who deploy loyalty programs and 700 ...Sunday, August 2nd, 2009
The growth of digital marketing no longer constitutes "breaking news" for most of us, but research from several firms continues to track the fundamental changes that are occurring in the practice of marketing. A recent example is the "US Interactive Marketing Forecast, 2009 To 2014" published last month by Forrester ...Thursday, May 21st, 2009
Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm. Research reports usually contain fairly measured language, but this one has ...Sunday, May 10th, 2009
Should a printing company attempt to become a "marketing services provider?" Recent posts, both here at PrintCEO and at the Digital Nirvana blog, have triggered a lively discussion about this question. Cary Sherburne's interview of Sugarbush Media Solutions' CEO Mark Parent at WhatTheyThink provides another interesting perspective on this issue. There is ...
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