Tuesday, August 31st, 2010
A growing number of print service providers are seeking to increase revenues and profits by adding web-to-print services and applications. Some companies have used web-to-print solutions to drive impressive revenue and profit growth, but many others haven't been quite as successful. The most important reason for this disparity is that many ...Thursday, August 5th, 2010
Return on marketing investment has become a hot topic as marketers seek to prove the value of their activities and programs and strive to bolster their credibility in the C-suite. Today, marketers are using ROI for everything from justifying marketing budgets to measuring the performance of individual campaigns. ROI has also ...Wednesday, July 28th, 2010
In my recent post about B2B marketing automation, I suggested that the growing use of marketing automation technologies will create demand for a new group of marketing services. To fully realize the benefits of marketing automation, B2B companies will need to define marketing and sales processes more precisely, and they ...Friday, July 16th, 2010
CSO Insights has just released the results of its 2010 Lead Generation Optimization study. Among other things, this study discusses major marketing objectives for 2010, how marketing budgets are changing, and what lead generation tactics are working. The LGO study provides additional evidence that marketers are shifting to digital media and ...Wednesday, July 7th, 2010
One emerging trend in business-to-business marketing is the growing use of marketing automation technologies by B2B companies. Marketing services providers who serve B2B companies need to be aware of this trend because, over time, it will change the way B2B companies approach marketing and the kinds of marketing services they ...Thursday, May 13th, 2010
For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions. Purchasing these ...Monday, April 5th, 2010
Last Friday's article by Frank Romano at WhatTheyThink discussed the impending release of an ISO standard for variable data exchange - PDF/VT. Frank sees this as a boon for variable data printing. He writes, "The use of variable data (or document) printing has been retarded over the last decade ...
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