Tuesday, March 9th, 2010
A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% ...Tuesday, February 23rd, 2010
One of the major trends in B2B marketing for 2010 will be the continuing growth of content marketing. A recent study by the Custom Publishing Council found that branded content accounted for 32 percent of the average overall marketing, advertising, and communications budgets in 2009. According to the CPC, this ...Thursday, January 28th, 2010
The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs, released by The CMO Council and InfoPrint Solutions, is the first study the CMO Council has done specifically on loyalty programs. It was conducted by InfoPrint who polled more than 600 marketers who deploy loyalty programs and 700 ...Monday, January 25th, 2010
Marketing and selling to business buyers are becoming increasingly difficult. More than ever before, prospective buyers now control the buying process. They decide when and how they will research purchasing decisions and when and how they will interact with potential suppliers. The Internet has put a huge volume of information ...Wednesday, January 13th, 2010
Respondents to a recent BtoB Marketing Priorities and Plans Survey said they planned on reducing direct mail (40%) and print (63%) spending while increasing spending online in 2010. For many this is driven by cost cutting efforts as a result of the current economic downturn. The Wall Street Journal takes a ...Monday, December 7th, 2009
Online retailer Zappos.com is adding a printed catalog as part of their customer retention and new customer acquisition strategy reports the New York Times. The catalog titled Zappos Life is in its 3rd edition, with the first two version labeled “tests.” Aaron Magness, director for brand marketing and business development at Zappos.com ...
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