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Archive for the ‘Magazines’ Category

BoSacks: Jousting at Paper Windmills

Tuesday, August 24th, 2010

A debate has resurfaced in the publishing blogosphere in the last few months, a conversation that I believe is very important. At the same time, it is a situation that will take care of itself as the totally obvious becomes clearly evident to everyone left standing. The antagonist that brought about ...

BoSacks Speaks Out: Declining Ad Pages

Monday, July 19th, 2010

There was a fascinating article written by Lucia Moses a few days ago, titled Hearst Launches Pro-Magazine Readership Campaign, and it is filled with important informational magazine tidbits.  The first is that the Food Network Magazine is evidence of the print industry's strength.  I am the first to agree that it ...

The new simple, easy, fool-proof method for any Magazine’s Success

Wednesday, July 7th, 2010

For some reason, the latest mantra in the print world is that we have been saved and proven to be forceful and relevant by the success of one title. I actually love the magazine and look forward to getting it each month. But I am so sick of hearing ...

So, What is a Magazine, Really?

Tuesday, June 15th, 2010

As most of my readers know, I have been debating my friend Samir Husni across the country for almost a decade. He is an admitted tree hugger and I lean mightily towards a digital future for our industry. Our debates are great fun not only for the audience ...

Print is not Dead, but Most of the Magazine Industry will be Digital in 2020

Friday, April 16th, 2010

There is a new research report released by the analysts at mediaIDEAS, (disclosure: I am a full working partner,) that answers the ever-asked question, is print dead? The answer of course is, no, we are neither dead nor dying, but the analysis also suggests a near moment in time when ...

BoSacks Speaks Out: On Time Inc’s Message of Sobriety

Monday, March 29th, 2010

I have had this vent building up in me for quite some time, so I want to publicly thank Richard Stengel, managing editor of Time magazine, for a needed and sobering conversation. "Mr. Stengel acknowledges that early iPad content may not meet the hype. He compared it to the era ...

On the Power of Print Campaign

Wednesday, March 3rd, 2010

Once again into the valley rode the Fortune 500. Once again, into the breach they ride feeling the need to defend the pious honor and value of print. Once again, they completely miss the damn target, this time by a mile, a 90 million dollar mile. I am not ...