Thursday, January 28th, 2010
I have spent hours looking for the perfect article that matches or at least parallels my first impression of the iPad. Many are laughing at the name; I say get over it. It really does not matter that people can and have made fun of it. I ...Thursday, January 21st, 2010
There are two things I would like to point out today in reference to an article Folio titled Magazine Production's New World Order. The first is that I forecasted the demise of the traditional production department in a white paper in 2005. Being a senior manufacturing guy most of ...Tuesday, November 10th, 2009
I have long held the theory and prophesized in this newsletter and elsewhere, that digital magazines will save our industry. Aggregated data and web sites are not the solution to our woes; paginated performance and delivery is. If there is a future for magazine publishers and you have ...Friday, October 30th, 2009
Perhaps it is just me, but does anyone really think it is a good idea for print products to drive readers to their computers and to the web? This is a big duh, what were they thinking moment. Cool ....yes, but cool for whom? This is a really cool look at ...Monday, August 31st, 2009
strategy+business (s+b), a "thought-leadership business magazine," is a terrific business resource. In the current issue, an article called Reinventing Print Media offers four strategies to turn today's print media companies into the media companies of the future. Develop deeper relationships with readers around targeted interest areas. Strong print brands enjoy ...Wednesday, August 19th, 2009
CBS, PepsiCo and Entertainment Weekly plan to include a video ad in the September 18 issue of Entertainment Weekly sent to Los Angeles- and New York-area subscribers. A paper-thin interactive video player that will start to load a video when a reader open the magazine to the ad pages. The press ...Tuesday, August 4th, 2009
Within a week of each other, two major publishers of trade magazines and directories in the graphic arts and publishing markets reported major changes or restructuring. Yesterday, August 3, Cygnus Business Media announced it is restructuring under Chapter 11 protection. Just a week ago, July 30, Reed Elsevier announced that ...
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