Tuesday, August 4th, 2009
Within a week of each other, two major publishers of trade magazines and directories in the graphic arts and publishing markets reported major changes or restructuring. Yesterday, August 3, Cygnus Business Media announced it is restructuring under Chapter 11 protection. Just a week ago, July 30, Reed Elsevier announced that ...Sunday, August 2nd, 2009
The growth of digital marketing no longer constitutes "breaking news" for most of us, but research from several firms continues to track the fundamental changes that are occurring in the practice of marketing. A recent example is the "US Interactive Marketing Forecast, 2009 To 2014" published last month by Forrester ...Wednesday, June 17th, 2009
Mediamark Research & Intelligence (MRI) a provider of magazine audience and multimedia research data has announced AdMeasure (PDF link) a new ratings service to help advertisers measure the effectiveness of print ads in consumer magazines: “Historically, a magazine's total readership was accepted as a proxy for ad exposure,” said Kathi Love, ...Monday, January 26th, 2009
Last summer U.S. News & World Report went from a weekly publication to a bi-weekely. In November the magazine went to a monthly schedule. Today Portfolio is reporting the soft launch of a digital newsweekly that mimics the old weekly format of the magazine: But U.S. News hasn't given up on the ...Thursday, January 8th, 2009
For years I have held the position that newspapers were the canaries in the mine to the magazine business. Whatever the fluctuations in our businesses positive or negative, they have always happened first in newspapers.Friday, December 5th, 2008
There is a very interesting article from AdAge.com today about the Conde Nast editors not 'Overreacting' to the Web. The article is penned by the redoubtable Nat Ives. It’s always interesting to read a seasoned editor’s take on progress and the current technologic dilemmas confronting us all, which sometimes seems something ...Thursday, November 27th, 2008
Yep, that is the fact and the truth in all the turmoil of the current economic crisis. Our industry is going through a rough season and some really choppy waters. What, did you think it would be clear sailing till retirement? Have Dr. Joe Webb show you the long-term charts. ...
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