Home → Mailing
Archive for the ‘Mailing’ Category
Wednesday, March 3rd, 2010
The Postal Service, facing what they called "unprecedented volume declines" and a projected $238 billion shortfall over the next decade announced an aggressive plan of cost cutting yesterday.
Among the items in the cost cutting plan was a bullet point to "adjust delivery days to better reflect volumes and ...
Posted in Mailing, Marketing | 3 Comments »
Tuesday, September 1st, 2009
The Postal Service has released an industry survey regarding a reduction of mail delivery to five days:
Despite very aggressive cost cutting, the Postal Service is projecting financial losses for this and the next several years. This is due to a significant decline in mail volume and a major requirement to ...
Posted in Distribution and Fulfillment, Mailing | 13 Comments »
Thursday, May 21st, 2009
Direct mail spending will decline 39 percent during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released earlier this week by Borrell Associates, a media research and consulting firm. Research reports usually contain fairly measured language, but this one has ...
Posted in Advertising, B-to-B Media, Direct Mail, Mailing, Marketing, Media Preferences, New Media | 23 Comments »
Sunday, May 10th, 2009
Should a printing company attempt to become a "marketing services provider?" Recent posts, both here at PrintCEO and at the Digital Nirvana blog, have triggered a lively discussion about this question. Cary Sherburne's interview of Sugarbush Media Solutions' CEO Mark Parent at WhatTheyThink provides another interesting perspective on this issue.
There is ...
Posted in Direct Mail, Distribution and Fulfillment, Mailing, Marketing | 23 Comments »
Thursday, July 31st, 2008
A couple Postal updates came out today. The first from Ben Cooper at the Print Council:
Postmaster General Potter is expected to announce next week an additional delay in the implementation date of the new Intelligent Mail Barcode (IMB) until November 2009. Final rules are expected in the Federal Register soon.
...
Posted in Mailing | Comments Off
Monday, February 11th, 2008
The United States Postal Service has announced that rates will be increasing by one cent to 42¢ on May 12:
Prices for other mailing services, such as Standard Mail, Periodicals, Package Services (including single-piece Parcel Post), and Special Services will also change (see chart below). The average increase by class of ...
Posted in Mailing | Comments Off
Monday, February 4th, 2008
American Business Media is reporting that advertising coupon mailer ValPak has called on the Postal Service to enforce postal law that requires mail revenues to cover its costs, saying the Commission should exercise its authority to find the Periodicals rates illegal and direct that they be increased by a double-digit ...
Posted in Distribution and Fulfillment, Mailing | 1 Comment »