Tuesday, March 9th, 2010
A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% ...Wednesday, March 3rd, 2010
The Postal Service, facing what they called "unprecedented volume declines" and a projected $238 billion shortfall over the next decade announced an aggressive plan of cost cutting yesterday. Among the items in the cost cutting plan was a bullet point to "adjust delivery days to better reflect volumes and ...Tuesday, February 23rd, 2010
One of the major trends in B2B marketing for 2010 will be the continuing growth of content marketing. A recent study by the Custom Publishing Council found that branded content accounted for 32 percent of the average overall marketing, advertising, and communications budgets in 2009. According to the CPC, this ...Friday, February 5th, 2010
Over the last few weeks, I've posted a series of articles on the importance of creating and implementing a differentiating strategy for your business. I've been getting some very positive feedback...readers have said they feel this is an important topic for this industry, at this time. One reader suggested the need ...Thursday, January 28th, 2010
The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs, released by The CMO Council and InfoPrint Solutions, is the first study the CMO Council has done specifically on loyalty programs. It was conducted by InfoPrint who polled more than 600 marketers who deploy loyalty programs and 700 ...Monday, January 25th, 2010
Marketing and selling to business buyers are becoming increasingly difficult. More than ever before, prospective buyers now control the buying process. They decide when and how they will research purchasing decisions and when and how they will interact with potential suppliers. The Internet has put a huge volume of information ...Monday, January 4th, 2010
In her annual year-end letter to employees, Carolyn Reidy, CEO of Simon & Schuster, urged her colleagues to fight the price deterioration that has accompanied the rise of eBooks. Ms. Reidy wrote, "We must do everything in our power to uphold the value of our content against the downward pressures ...
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