Friday, February 5th, 2010
Over the last few weeks, I've posted a series of articles on the importance of creating and implementing a differentiating strategy for your business. I've been getting some very positive feedback...readers have said they feel this is an important topic for this industry, at this time. One reader suggested the need ...Thursday, January 28th, 2010
The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs, released by The CMO Council and InfoPrint Solutions, is the first study the CMO Council has done specifically on loyalty programs. It was conducted by InfoPrint who polled more than 600 marketers who deploy loyalty programs and 700 ...Monday, January 25th, 2010
Marketing and selling to business buyers are becoming increasingly difficult. More than ever before, prospective buyers now control the buying process. They decide when and how they will research purchasing decisions and when and how they will interact with potential suppliers. The Internet has put a huge volume of information ...Monday, January 4th, 2010
In her annual year-end letter to employees, Carolyn Reidy, CEO of Simon & Schuster, urged her colleagues to fight the price deterioration that has accompanied the rise of eBooks. Ms. Reidy wrote, "We must do everything in our power to uphold the value of our content against the downward pressures ...Thursday, October 15th, 2009
As I was reading a white paper by Peppers & Rogers titled Relationship Marketing 3.0 Thriving in Marketing’s New Ecosystem I couldn’t help but notice the opportunities for printing companies to incorporate these tools in marketing ourselves and possibly offering it as a service to our customers. I don’t think you will ...Thursday, October 8th, 2009
I admit it: I am becoming iPhone app-happy. I hadn’t intended to, but gradually—no, check that; actually pretty rapidly—I have become obsessed with mobile phone applications. iPhone apps were something that had been at the very periphery of my radar, but as I was researching my new WhatTheyThink primer report, ...Wednesday, August 19th, 2009
In a marketing ploy to promote London's Heathrow Airport, author Alain de Botton is writing a new book “A Week at the Airport: A Heathrow Diary,” in real time. Here's what The New York Times had to say about it: TRAVELERS passing through London's Heathrow Airport this week may be surprised to ...
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