Friday, May 14th, 2010
Big news today! Kodak's CMO, Jeffrey W. Hayzlett, is resigning to pursue personal projects after four years with the company. I spoke with Jeff a few minutes ago to get the full scoop. He has been CMO for three years (part of the time as Chief Business Development Officer), beating ...Thursday, April 15th, 2010
My recent post explaining how to calculate the "breakeven points" for a price change generated quite a bit of interest. So far, I've received almost 40 requests for the Excel worksheet I mentioned in the post. Obviously, pricing is an important topic for many printing company managers. And it should be! ...Monday, April 5th, 2010
Last Friday's article by Frank Romano at WhatTheyThink discussed the impending release of an ISO standard for variable data exchange - PDF/VT. Frank sees this as a boon for variable data printing. He writes, "The use of variable data (or document) printing has been retarded over the last decade ...Friday, March 26th, 2010
As some of you may have heard, Francis McMahon, who was director of marketing for HP's U. S. Graphic Arts Business, Imaging and Printing Group, has departed the company after being there for eight years. He will be taking on a new role at Oce in Boca Raton. The exact ...Tuesday, March 9th, 2010
A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% ...Wednesday, March 3rd, 2010
The Postal Service, facing what they called "unprecedented volume declines" and a projected $238 billion shortfall over the next decade announced an aggressive plan of cost cutting yesterday. Among the items in the cost cutting plan was a bullet point to "adjust delivery days to better reflect volumes and ...Tuesday, February 23rd, 2010
One of the major trends in B2B marketing for 2010 will be the continuing growth of content marketing. A recent study by the Custom Publishing Council found that branded content accounted for 32 percent of the average overall marketing, advertising, and communications budgets in 2009. According to the CPC, this ...
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