Monday, January 4th, 2010
In her annual year-end letter to employees, Carolyn Reidy, CEO of Simon & Schuster, urged her colleagues to fight the price deterioration that has accompanied the rise of eBooks. Ms. Reidy wrote, "We must do everything in our power to uphold the value of our content against the downward pressures ...Thursday, October 8th, 2009
I admit it: I am becoming iPhone app-happy. I hadn’t intended to, but gradually—no, check that; actually pretty rapidly—I have become obsessed with mobile phone applications. iPhone apps were something that had been at the very periphery of my radar, but as I was researching my new WhatTheyThink primer report, ...Thursday, September 24th, 2009
There was an interesting panel of media executives this week titled “Are Legacy Media Going the Way of the 8-Track” These panels serve many purposes and are a necessary but sometimes tedious step in our transformation from what we were to what we will become. It is very hard when you are in the trenches ...Monday, August 10th, 2009
One fact of life for most B2B companies is that their customers and potential customers are now firmly in control of the buying process. From a marketing perspective, "buyer control" means that prospective customers now have the ability to determine when and how they will access and obtain information about ...Tuesday, August 4th, 2009
Within a week of each other, two major publishers of trade magazines and directories in the graphic arts and publishing markets reported major changes or restructuring. Yesterday, August 3, Cygnus Business Media announced it is restructuring under Chapter 11 protection. Just a week ago, July 30, Reed Elsevier announced that ...Sunday, August 2nd, 2009
The growth of digital marketing no longer constitutes "breaking news" for most of us, but research from several firms continues to track the fundamental changes that are occurring in the practice of marketing. A recent example is the "US Interactive Marketing Forecast, 2009 To 2014" published last month by Forrester ...Monday, July 20th, 2009
How valuable is marketing collateral in driving sales? What types of collateral have the greatest influence on purchasing decisions? What types of collateral are most widely used by prospective buyers? These were some of the questions that Eccolo Media sought to answer in a recent study of collateral usage by ...
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