Sunday, August 2nd, 2009
The growth of digital marketing no longer constitutes "breaking news" for most of us, but research from several firms continues to track the fundamental changes that are occurring in the practice of marketing. A recent example is the "US Interactive Marketing Forecast, 2009 To 2014" published last month by Forrester ...Monday, July 20th, 2009
How valuable is marketing collateral in driving sales? What types of collateral have the greatest influence on purchasing decisions? What types of collateral are most widely used by prospective buyers? These were some of the questions that Eccolo Media sought to answer in a recent study of collateral usage by ...Wednesday, June 17th, 2009
Several recent posts and comments here at Print CEO have discussed various aspects of the "future of print." Because printed documents are used in many ways for many purposes, print does not have "a" future, but rather several "futures." One of those "futures" centers around the role that printed materials ...Monday, June 1st, 2009
With Chrysler and General Motors in bankruptcy many are looking at the ramifications this will have on the industries that supply goods and services to support the automakers. While General Motors is seeking to approval to pay “certain essential suppliers” to its manufacturing operations, we can expect media suppliers to ...Thursday, January 8th, 2009
For years I have held the position that newspapers were the canaries in the mine to the magazine business. Whatever the fluctuations in our businesses positive or negative, they have always happened first in newspapers.Friday, December 5th, 2008
There is a very interesting article from AdAge.com today about the Conde Nast editors not 'Overreacting' to the Web. The article is penned by the redoubtable Nat Ives. It’s always interesting to read a seasoned editor’s take on progress and the current technologic dilemmas confronting us all, which sometimes seems something ...Friday, October 24th, 2008
A great quotation from YouTube Cofounder Chad Hurley: "There is no old media. There is no new media. There is one media with one common purpose; to inform, move and inspire the world through information, art and entertainment." He said this at the MIPCOM Conference a gathering of decision-makers in the TV, ...
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