Wednesday, September 1st, 2010
As the Graph Expo show approaches, I’ve had people ask if they should go and if they go what they should see. First, the answer is yes – you should go. Even if it’s just for one day – you should go. There is no better way to research equipment ...Monday, August 30th, 2010
Dscoop, the independent user group for HP Indigo and Scitex owners, has been one of the biggest user group success stories in our industry. Even though last year was terrible for the industry, Dscoop had an attendance of 1,823 and had to turn away both attendees and sponsors because the ...Wednesday, August 25th, 2010
For weeks we have had some very heated conversations about the iPads and e-readers, which included the possible threat they pose to printing but possible salvation for publications (i.e. paid subscriptions for newspapers and magazines). For me, a frequent flyer, I love buying my books, newspapers and magazines for my ...Friday, August 20th, 2010
Vic Walia, Senior Director of North American Brand Marketing for Hotels.com presented the evolution of their company’s successful marketing study and strategy. Hotels.com is part of the on-line travel bookers industry, which is a definite commodity category. Competitors include Expedia, Travelocity, and Priceline with Hotels.com being the lowest spender in ...Thursday, August 19th, 2010
Video opportunities Perry Lawrence, President of the Video Marketing Association, describes the web hierarchy as being Web 1.0 – a flat brochure, Web 2.0 – email, and Web 3.0 – interactive video. While this may not be the more colloquial technology definition of the various Web levels, it does suggest the ...Thursday, August 19th, 2010
The national TransPromo Summit conference ran for three years. Initial projections of annual growth were in the upper stratosphere of near triple digits. No printing application was trumpeted louder at Drupa 2008 and Print 2009 in hopes of attracting general commercial printers to buy the necessary software costing in the ...Wednesday, August 18th, 2010
Augmented Reality (AR) is utilizing a two dimensional marker on a package to be recognized by a kiosk webcam to initiate a video of what the contents of the package looks like or does. Another illustration is accentuating the online shopping experience. It recognizes the marker in the particular clothing ...
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