Wednesday, July 15th, 2009
When will the recession end? When the printing recession end? How is the industry doing, all thing considered? What is the outlook for the industry? The answer to the first question, well, no one knows. The current crisis took many years to create, and it will take make years to extricate ...Monday, June 1st, 2009
Measuring and improving the return on investment generated by marketing activities is a major issue for both marketing executives and marketing service providers. CMO's are expected to deploy marketing budgets in the most effective and efficient ways possible, and marketing ROI (when properly calculated and used) is a powerful tool ...Wednesday, May 20th, 2009
Today, WhatTheyThink just released my special report on “electronic books,” or “e-books” titled E-Books and E-Publishing Primer. I acknowledge that in some parts of the industry, writing about e-books is tantamount to heresy, so to avoid a printing industry auto-da-fe, I have fled to Santa Fe. So I am ...Monday, November 17th, 2008
I had first started working with TrendWatch (later TrendWatch Graphic Arts, even later The Industry Measure, and now just late) back in 1999, even before its acquisition by That Which Shall Remain Nameless, and one of the first projects I had worked on was a 2000 forecast of the graphic ...Monday, October 13th, 2008
Earlier this month, WhatTheyThink released the second in our “Primer” series of reports—Inkjet Printing Primer: A WhatTheyThink Overview of Inkjet Printing in the Commercial Printing Industry, of which I am proud to have been the author. The purpose of our Primer reports is to get interested parties up to speed ...Monday, October 6th, 2008
First, individual printers are not of sufficient size to stimulate the demand for print. We’ll look at the issue of “demand” in greater detail in chapter 5, but suffice it to say here, those dynamics are based on societal and other changes that are out of their range of control. At ...Saturday, May 24th, 2008
A team of student researchers from the Department of Graphics and Imaging Technologies at Pittsburg State University (Pittsburg, KS) is seeking responses to its online survey about color preferences in transpromotional (TransPromo) documents. The students, under the direction of Prof. Jesus J. Rodriguez, have received a grant supporting their research from ...
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