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Sunday, August 16th, 2009
During every Winter Olympics, I find myself watching at least a few minutes of the curling competition. I'm not really sure why because curling is definitely not an exciting sport. If you're not familiar with curling, it's a little like shuffleboard. The big difference is that curling is played on ...
Posted in B-to-B Media, Marketing, Sales | 1 Comment »
Thursday, May 7th, 2009
It struck me at some point in the half-day tour of the new xpedx Technology Center in Loveland, Ohio. I was asked by Dennis Killion, Director of Marketing for Graphics, what I thought. "You have a really nice combination of facility and people here". That's what struck ...
Posted in Events, PostPress, Binding and Finishing, Printing Industry, Sales, Sheetfed/Web Offset, Video, Wide Format and Inkjet | 1 Comment »
Sunday, February 15th, 2009
With a severe recession fully underway, it shouldn't be surprising that the leaders of most printing and marketing services companies are worried about sales. Most companies will find it very difficult to keep 2009 sales at 2008 levels. Growing revenues in 2009 will be a herculean task, and some companies ...
Posted in Lean Manufacturing, Marketing, Sales | 3 Comments »
Friday, March 14th, 2008
When printers improve their productivity, lots of good things happen. But there’s one very bad thing that often happens by accident: prices come down even before customers have begun beating up the printer.
Here’s why: If you reduce your make-ready times or improve your running speeds, it’s logical to raise your ...
Posted in Marketing, Sales | 2 Comments »