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Archive for the ‘Social Media’ Category

Social and Antisocial Media

Thursday, February 18th, 2010

I was meeting with my accountant last week, and since I am always curious as to what other professionals and businesses outside the printing industry are doing, the subject of social media came up—LinkedIn, Facebook, Twitter, et al., and he just sighed and said, “You know, I just don’t want ...

Using Social Media in Your Business

Thursday, February 4th, 2010

I was reading Barb Pellow's article Print Service Providers Are Going Social! which highlighted how two printers are using social media strategies to connect with customers and increase business. Social media can and does work when the right strategy is developed. Companies like Vistaprint and Tukaiz discussed in the article ...

List of Words Banished from the Queen’s English for Mis-use, Over-use and General Uselessness

Thursday, December 31st, 2009

It’s winter in Sault Saint Marie, MI, along the U.S./Canada international border; what else is there to do but shovel snow? Word "czars" at Lake Superior State University (LSSU) "unfriended" 15 words and phrases and declared them "shovel-ready" for inclusion on the university's 35th annual List of Words Banished from the ...

XMPie Twitter Campaign Takes One Extra Step…Too Far? (Updated)

Tuesday, November 3rd, 2009

I have to admit that I merely scanned a recent announcement by XMPie about a Twitter promotion they are running to highlight their presence at MediaPro 09. It wasn't until I received an email from a reader this morning that I took a closer look. Details on how the campaign ...