Tuesday, July 27th, 2010
The fashion designer Calvin Klein is famous—or notorious—for advertising that pushes the limits of public taste with highly eroticized imagery. But, in terms of marketing effectiveness, the strategy has its limitations. Last year, the company raised eyebrows in the SoHo district of Manhattan with a five-story building poster depicting four young, ...Friday, February 26th, 2010
Can a start-up digital printing business reach $1 million in sales within 12 months at a profit margin of 30%? Partners Bob Lambie, Andrew Simmons, and Ken Williams will know the answer at the end of the year, and so will everyone else who follows their progress in an ongoing online ...Thursday, February 18th, 2010
I was meeting with my accountant last week, and since I am always curious as to what other professionals and businesses outside the printing industry are doing, the subject of social media came up—LinkedIn, Facebook, Twitter, et al., and he just sighed and said, “You know, I just don’t want ...Thursday, February 4th, 2010
I was reading Barb Pellow's article Print Service Providers Are Going Social! which highlighted how two printers are using social media strategies to connect with customers and increase business. Social media can and does work when the right strategy is developed. Companies like Vistaprint and Tukaiz discussed in the article ...Thursday, December 31st, 2009
It’s winter in Sault Saint Marie, MI, along the U.S./Canada international border; what else is there to do but shovel snow? Word "czars" at Lake Superior State University (LSSU) "unfriended" 15 words and phrases and declared them "shovel-ready" for inclusion on the university's 35th annual List of Words Banished from the ...Tuesday, November 3rd, 2009
I have to admit that I merely scanned a recent announcement by XMPie about a Twitter promotion they are running to highlight their presence at MediaPro 09. It wasn't until I received an email from a reader this morning that I took a closer look. Details on how the campaign ...Friday, August 28th, 2009
The U.S. Small Business Administration and the U.S. Postal Service have taken to YouTube with a series called “Delivering Success”: video interviews with successful entrepreneurs who share the lessons they’ve learned about owning a small business. The series, recapped in the clip shown in this post, is presented as individual clips ...
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