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Archive for the ‘Technology’ Category

Exposing the Hidden Costs of Marketing Materials

Tuesday, August 24th, 2010

Most providers of web-to-print solutions know that online collateral management systems can help many companies save money.  By automating the procurement, production, and distribution of marketing collateral materials, and by producing materials on an as-needed basis, collateral management systems can enable companies to reduce obsolescence and streamline collateral management operations. But ...

BoSacks Speaks Out: On Time Inc’s Message of Sobriety

Monday, March 29th, 2010

I have had this vent building up in me for quite some time, so I want to publicly thank Richard Stengel, managing editor of Time magazine, for a needed and sobering conversation. "Mr. Stengel acknowledges that early iPad content may not meet the hype. He compared it to the era ...

Social and Antisocial Media

Thursday, February 18th, 2010

I was meeting with my accountant last week, and since I am always curious as to what other professionals and businesses outside the printing industry are doing, the subject of social media came up—LinkedIn, Facebook, Twitter, et al., and he just sighed and said, “You know, I just don’t want ...

I Have an App for That

Thursday, October 8th, 2009

I admit it: I am becoming iPhone app-happy. I hadn’t intended to, but gradually—no, check that; actually pretty rapidly—I have become obsessed with mobile phone applications. iPhone apps were something that had been at the very periphery of my radar, but as I was researching my new WhatTheyThink primer report, ...

New Twist on Mobile Printing: Ford Trucks Come With On-Board Printer

Wednesday, August 12th, 2009

Confirmation that print is not dead! It's just on wheels... Now we have even more ways to be distracted while driving! Ford is adding in-dash computers to its trucks - Internet connection, word processing, spreadsheets, a PDF reader, and even an in-truck printer. Click on the image below to view the video ...

PrintUV 2009 Shines a Light in Las Vegas

Tuesday, March 10th, 2009

Monday, March 8 — It may be the just the trade-event formula that many in the industry have been clamoring for. A small but hand-picked audience. A low-cost exhibiting opportunity for the sponsors. A niche-specific program on a hot technological topic. Networking moments galore. And, a great location to make ...

Let WhatTheyThink know what’s in your Graph Expo “wish list”

Thursday, September 25th, 2008

Here's the text of a thread we've started in The Lounge at PrintPlanet. We'd love to get your input there or in responses to this post. Graph Expo 2008 is coming. What if you could give the exhibitors a “wish list” of the new products and solutions that you would most ...