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Archive for the ‘TransPromo’ Category
Monday, August 25th, 2008
Over at the Digital Nirvana blog Heidi Tolliver-Nigro takes a look at the use of promotional messages on transactional documents and asks how effective can TransPromo be if when combining promotions with something no one likes to receive — their bill:
if you’re talking about transpromo credit card statements, for ...
Posted in TransPromo | Comments Off
Wednesday, August 20th, 2008
Pat McGrew, Kodak's Data Center & Transaction Segment Evangelist has a blog post up on Grow Your Biz on making sure you don't alienate your customers that are not online:
The folks at the New York Times pushed a story about the decline in Broadband subscriptions. Another story from a couple ...
Posted in Media Preferences, TransPromo | 6 Comments »
Wednesday, August 13th, 2008
I will be writing about InfoTrends’ second annual TransPromo Summit in more detail in the pages of WhatTheyThink, but I just wanted to take a moment to scribble down a few thoughts at the conclusion of the first day.
Last year, there were about 300 attendees at the first TransPromo ...
Posted in Direct Mail, Events, TransPromo | 12 Comments »