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Archive for the ‘TransPromo’ Category

What Coattail Are Marketing Messages Riding?

Monday, August 25th, 2008

Over at the Digital Nirvana blog Heidi Tolliver-Nigro takes a look at the use of promotional messages on transactional documents and asks how effective can TransPromo be if when combining promotions with something no one likes to receive — their bill: if you’re talking about transpromo credit card statements, for ...

Why Online Marketing is not Enough

Wednesday, August 20th, 2008

Pat McGrew, Kodak's Data Center & Transaction Segment Evangelist has a blog post up on Grow Your Biz on making sure you don't alienate your customers that are not online: The folks at the New York Times pushed a story about the decline in Broadband subscriptions. Another story from a couple ...

Notes from New York: TransPromo is Gaining Steam!

Wednesday, August 13th, 2008

I will be writing about InfoTrends’ second annual TransPromo Summit in more detail in the pages of WhatTheyThink, but I just wanted to take a moment to scribble down a few thoughts at the conclusion of the first day. Last year, there were about 300 attendees at the first TransPromo ...