Wednesday, May 19th, 2010
Another acquisition! As our industry continues to consolidate we can expect to see more. Printable had been offering image personalization through a licensing arrangement with Direct Smile. Printable’s CEO Coleman Kane indicated that the company discovered that customers liked the concept of image personalization, but he felt he ...Thursday, May 13th, 2010
For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions. Purchasing these ...Monday, April 5th, 2010
Last Friday's article by Frank Romano at WhatTheyThink discussed the impending release of an ISO standard for variable data exchange - PDF/VT. Frank sees this as a boon for variable data printing. He writes, "The use of variable data (or document) printing has been retarded over the last decade ...Tuesday, February 12th, 2008
A new study released by the Printing Industry Center at RIT examines the tools, techniques, and skills required to prepare documents for variable data printing: The report details the theories and models behind database management, DAM (digital asset management), and VDP (variable data printing), looks at hands-on research trials conducted at ...
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