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Archive for the ‘Web-enabled Print’ Category

The Secret Sauce for Growing Sales of Web-to-Print Solutions

Tuesday, August 31st, 2010

A growing number of print service providers are seeking to increase revenues and profits by adding web-to-print services and applications.  Some companies have used web-to-print solutions to drive impressive revenue and profit growth, but many others haven't been quite as successful. The most important reason for this disparity is that many ...

Exposing the Hidden Costs of Marketing Materials

Tuesday, August 24th, 2010

Most providers of web-to-print solutions know that online collateral management systems can help many companies save money.  By automating the procurement, production, and distribution of marketing collateral materials, and by producing materials on an as-needed basis, collateral management systems can enable companies to reduce obsolescence and streamline collateral management operations. But ...

Value-Based Selling and Pricing – It’s All About the Numbers!

Thursday, May 13th, 2010

For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing.  Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions. Purchasing these ...

Pitney Bowes Launches Innovative Product at National Postal Forum

Friday, April 16th, 2010

I trekked to Nashville for the National Postal Forum for the first time in years and was shocked at the attendance.  The Postmaster General's keynote was standing room only, more than 2,000 people.  While these Forums have been larger in the past, this was quite a turnout considering the economic ...

I Have an App for That

Thursday, October 8th, 2009

I admit it: I am becoming iPhone app-happy. I hadn’t intended to, but gradually—no, check that; actually pretty rapidly—I have become obsessed with mobile phone applications. iPhone apps were something that had been at the very periphery of my radar, but as I was researching my new WhatTheyThink primer report, ...

FedEx Office Outsources to VistaPrint – Deja Vu All Over Again

Friday, May 1st, 2009

After more than a decade and surely more than $100 million, Kinko’s (by whatever name they are known today) may have found the solution to their “online print” problem. Outsource it to VistaPrint! VistaPrint announced that the company has a “multi-year strategic alliance” with FedEx Office – formerly FedEx Kinko’s formerly Kinko’s. ...

Photo Book Producer RPI Should Be Called Rainbow Printing, Part 2

Wednesday, November 5th, 2008

While nearly every digital printer is looking to photo books for revenue, it's not an easy business to be in. RPI, located near Seattle's SeaTac airport, has perfected the process and will make more than $28 million this year selling 1.3 million photo books and more than 1 million units ...