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Tuesday, August 31st, 2010
A growing number of print service providers are seeking to increase revenues and profits by adding web-to-print services and applications. Some companies have used web-to-print solutions to drive impressive revenue and profit growth, but many others haven't been quite as successful.
The most important reason for this disparity is that many ...
Posted in Direct Marketing, Marketing, Web-enabled Print | No Comments »
Tuesday, August 24th, 2010
Most providers of web-to-print solutions know that online collateral management systems can help many companies save money. By automating the procurement, production, and distribution of marketing collateral materials, and by producing materials on an as-needed basis, collateral management systems can enable companies to reduce obsolescence and streamline collateral management operations.
But ...
Posted in Digital Printing, Distribution and Fulfillment, Marketing, Technology, Web-enabled Print | No Comments »
Thursday, May 13th, 2010
For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions.
Purchasing these ...
Posted in Business, Direct Marketing, Sales, Variable Data Printing, Web-enabled Print | 8 Comments »
Friday, April 16th, 2010
I trekked to Nashville for the National Postal Forum for the first time in years and was shocked at the attendance. The Postmaster General's keynote was standing room only, more than 2,000 people. While these Forums have been larger in the past, this was quite a turnout considering the economic ...
Posted in Mailing, Printing Industry News, Web-enabled Print | 1 Comment »
Thursday, October 8th, 2009
I admit it: I am becoming iPhone app-happy. I hadn’t intended to, but gradually—no, check that; actually pretty rapidly—I have become obsessed with mobile phone applications. iPhone apps were something that had been at the very periphery of my radar, but as I was researching my new WhatTheyThink primer report, ...
Posted in Marketing, Media, Media Preferences, New Media, Technology, Web-enabled Print | 4 Comments »
Friday, May 1st, 2009
After more than a decade and surely more than $100 million, Kinko’s (by whatever name they are known today) may have found the solution to their “online print” problem.
Outsource it to VistaPrint!
VistaPrint announced that the company has a “multi-year strategic alliance” with FedEx Office – formerly FedEx Kinko’s formerly Kinko’s. ...
Posted in Print, Printing Industry News, Web-enabled Print | 33 Comments »
Wednesday, November 5th, 2008
While nearly every digital printer is looking to photo books for revenue, it's not an easy business to be in. RPI, located near Seattle's SeaTac airport, has perfected the process and will make more than $28 million this year selling 1.3 million photo books and more than 1 million units ...
Posted in Books, Digital Printing, Web-enabled Print | 1 Comment »