By Howie Fenton on August 25th, 2010 - 7 Comments
For weeks we have had some very heated conversations about the iPads and e-readers, which included the possible threat they pose to printing but possible salvation for publications (i.e. paid subscriptions for newspapers and magazines). For me, a frequent flyer, I love buying my books, newspapers and magazines for my Kindle. However, free delivery for…
By Patrick Henry on August 24th, 2010 - Comment
A Printing Office, WhatTheyThink’s blog for small to medium printers, is now serving this audience under the auspices of PrintCEO. Patrick Henry, managing editor of A Printing Office, will continue to post news and commentary for this segment at PrintCEO, which contains a complete archive of material previously published at A Printing Office.
By BoSacks on August 24th, 2010 - Comment
A debate has resurfaced in the publishing blogosphere in the last few months, a conversation that I believe is very important. At the same time, it is a situation that will take care of itself as the totally obvious becomes clearly evident to everyone left standing. The antagonist that brought about the necessity for this…
By David Dodd on August 24th, 2010 - Comment
Most providers of web-to-print solutions know that online collateral management systems can help many companies save money. By automating the procurement, production, and distribution of marketing collateral materials, and by producing materials on an as-needed basis, collateral management systems can enable companies to reduce obsolescence and streamline collateral management operations. But it’s not always easy…
By Letters to the Editor on August 23rd, 2010 - Comment
Steve Reynolds has selflessly raised money on behalf of cancer victims by riding in three LIVESTRONG “Century” (100 mile) events over the last three years. This year’s ride would have been Steve’s fourth ride except for his June diagnosis of Stage 4 Colon Cancer. Despite the advanced stage and extreme seriousness of his situation, Steve is rising to the challenge and has begun his fight. A Fundraiser is planned during GraphExpo to raise money for LIVESTRONG in honor of industry analyst Steve’s fight against cancer.
By Clint Bolte on August 20th, 2010 - Comment
Vic Walia, Senior Director of North American Brand Marketing for Hotels.com presented the evolution of their company’s successful marketing study and strategy. Hotels.com is part of the on-line travel bookers industry, which is a definite commodity category. Competitors include Expedia, Travelocity, and Priceline with Hotels.com being the lowest spender in the group. 1). They first…
By Clint Bolte on August 19th, 2010 - Comment
Video opportunities Perry Lawrence, President of the Video Marketing Association, describes the web hierarchy as being Web 1.0 – a flat brochure, Web 2.0 – email, and Web 3.0 – interactive video. While this may not be the more colloquial technology definition of the various Web levels, it does suggest the upscale transitions for interactive…
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