Growth of B2B Marketing Budgets to be Slow

By David Dodd on March 9th, 2010 - Comment

A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the “Media Usage Forecast 2010″ survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% of respondents expect 2010 budgets to be higher, and 13% expect further cuts. Nine percent of respondents indicated they weren’t sure how 2010 spending would compare with 2009.

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Posted in Advertising, B-to-B Media, Direct Mail, Direct Marketing, Marketing, Media, Media Preferences, New Media -

Briefings in Brussels Give Technical Preview of IPEX 2010 (continued)

By Patrick Henry on March 8th, 2010 - Comment

Today’s briefings continued with a presentation by Kodak, which operates a technical center nearby the conference site. John O’Grady, Kodak’s managing director for Europe, Africa, and the Middle East, spoke of the company’s comprehensive portfolio of solutions, both digital and analog, for the printing, publishing, and packaging markets.
Chris Payne, director of business-to-business marketing, noted that…

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Posted in Digital Imaging, Digital Printing, Printing Industry News, Trade Shows -

Briefings in Brussels Give Technical Preview of IPEX 2010

By Patrick Henry on March 8th, 2010 - 2 Comments

Four exhibitors at IPEX—Atlantic Zeiser, EskoArtwork/Enfocus, Kodak, and Punch Graphics—are giving previews of their show plans at a combined media briefing taking place today and tomorrow at a conference center near Brussels, Belgium. Among those presenting today are Atlantic Zeiser and EskoArtwork/Enfocus.

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Posted in Printing Industry News, Trade Shows -

Printing Trade Show Postponement Is Said to Provoke “Kiwi Outrage”

By Patrick Henry on March 4th, 2010 - Comment

The U.S. isn’t the only country where some soul-searching—and some hand-wringing—is being done about the future of graphic arts trade shows.

Print21online, an online journal for the printing industry in Australia and New Zealand, reports “Kiwi outrage” over the postponement of Printech, New Zealand’s quadrennial printing trade show, from 2010 to 2012 “due to a lack of support from both sponsors and the industry.”

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Posted in Printing Industry News, Trade Shows -

Mitsubishi Not Exhibiting at Graph Expo 2010

By Adam Dewitz on March 3rd, 2010 - 2 Comments

MLP USA has announced that the company will not be exhibiting at Graph Expo 2010. MLP USA will instead pursue an alternative program this year for marketing to printers who either attend or don’t attend the show.

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Posted in Graph Expo 2010 -

USPS delivers for you…but not on weekends?

By Eric Vessels on March 3rd, 2010 - 3 Comments

The US Postal Service announced several cost cutting initiatives brought on by what they called “unprecedented volume declines” and a projected $238 billion shortfall over the next decade. One item that has people buzzing is a hint at the discontinuation of Saturday delivery. The only question I have is what took them so long?

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Posted in Mailing, Marketing -

On the Power of Print Campaign

By BoSacks on March 3rd, 2010 - 10 Comments

Five leading magazine publishers have pitched in on a multimillion-dollar ad campaign touting the “power of print.” BoSacks Speaks Out: On the Power of Print Campaign.

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Posted in Magazines -