By David Dodd on February 23rd, 2010 - 10 Comments
One of the major trends in B2B marketing for 2010 will be the continuing growth of content marketing. A recent study by the Custom Publishing Council found that branded content accounted for 32 percent of the average overall marketing, advertising, and communications budgets in 2009. According to the CPC, this was the greatest ever proportion…
By Cary Sherburne on February 22nd, 2010 - 2 Comments
… another print trade show turns up.
With all of the discussion about how many trade shows we really need in the printing industry and whether they need to be held annually, a consolidation theme that has been on the table for some time, a new printing trade show pops up at Messe Dusseldorf, home of…
By Andrew Tribute on February 20th, 2010 - 3 Comments
I read Frank Romano’s interesting opinion article last Friday concerning both Heidelberg and Komori deciding not to exhibit at Graph Expo this year. Frank puts the reasons for this down to the changing industry and timelines for different technologies. While in most cases Frank and I sing from the same song sheet, in this case I have to disagree with him.
By Patrick Henry on February 19th, 2010 - 1 Comment
We received the following in response to a recent article at Printing Industry Merger And Acquisitions, a special section of WhatTheyThink that tracks and analyzes M&A activity in the industry. The article profiled the recent launch of MSP Digital Marketing, a venture that will invest in building a network of specialty printers and other digital services for marketing communications.
By Richard Romano on February 18th, 2010 - 9 Comments
I was meeting with my accountant last week, and since I am always curious as to what other professionals and businesses outside the printing industry are doing, the subject of social media came up—LinkedIn, Facebook, Twitter, et al., and he just sighed and said, “You know, I just don’t want to do any of that.” This same feeling was echoed by an old friend of mine who is the editor of Police magazine—and is echoed by a lot of people in various types of businesses.
By Adam Dewitz on February 17th, 2010 - 15 Comments
GASC informed WhatTheyThink that Heidelberg will not be at Graph Expo 2010. Komori has also indicated they are passing on the show. The trade show floor is an indicator of where the market is going. Innovation and advancement in offset technology is leveling off, while digital printing is rapidly evolving.
By Cary Sherburne on February 16th, 2010 - 1 Comment
In November, FUJIFILM announced a merger of its FUJIFILM U.S.A. and FUJIFILM Graphic Systems organizations to create FUJIFILM North America Corporation. At that time, the company had not made a final determination about who would lead the new organization. Today, Ryutaro Hosoda was named as President & CEO of FUJIFILM North America.
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